Sales And Marketing Specialist

  AiFA is looking for Senior Sales & Marketing for Artificial Intelligence (AI) products plays a critical role in driving the success and growth of AI solutions within a company. This position involves a blend of strategic planning, sales management, marketing initiatives, and product knowledge. Below is a detailed description of the roles and responsibilities, skills, qualifications, and potential KPIs for this position.

Experience:

·      At least 7-10 years of experience in sales and marketing, with a focus on technology products.

·      Experience in the AI industry is highly desirable.

Roles and Responsibilities:

Strategic Planning:

Market Analysis:

·      Conduct in-depth market research to identify trends, customer needs, and competitive landscape.

·      Develop a comprehensive understanding of the AI market, including key players and emerging technologies.

Sales Strategy:

·      Develop and implement a robust sales strategy to achieve sales targets and increase market share.

·      Identify new business opportunities and develop strategies to penetrate new markets.

Product Positioning:

·      Work closely with product development teams to ensure products meet market needs.

·      Define and communicate product value propositions and key differentiators.

Sales Management:

Lead Generation:

·      Oversee the generation and qualification of leads through various channels (e.g., digital marketing, events, partnerships).

·      Develop and nurture relationships with key stakeholders and decision-makers.

Sales Process:

·      Manage the entire sales cycle from lead generation to closing deals.

·      Prepare and deliver compelling sales presentations and proposals.

Team Management:

·      Lead and mentor a team of sales professionals.

·      Set performance goals and conduct regular performance reviews.

Marketing Initiatives:

Marketing Strategy:

·      Develop and execute marketing campaigns to promote AI products.

·      Utilize digital marketing, content marketing, SEO, and other strategies to increase brand awareness.

Event Management:

·      Plan and participate in industry events, trade shows, and conferences to showcase products and network with potential clients.

Collateral Development:

·      Create and manage marketing materials, including brochures, case studies, and whitepapers.

·      Ensure consistent messaging across all marketing channels.

Product Knowledge and Training:

Product Expertise:

·      Maintain a deep understanding of AI products and their applications.

·      Stay updated with the latest developments in AI technologies.

Customer Training:

·      Develop training programs for customers to ensure they understand and can effectively use the AI products.

·      Provide ongoing support and education to customers.

Skills and Qualifications

Essential Skills:

Sales and Negotiation:

·      Strong sales acumen with a proven track record of meeting or exceeding sales targets.

·      Excellent negotiation and closing skills.

Marketing:

·      Expertise in digital marketing, content marketing, and SEO.

·      Ability to develop and execute successful marketing campaigns.

Technical Knowledge:

·      Understanding of AI technologies and their applications.

·      Ability to communicate technical concepts to non-technical audiences.

Leadership:

·      Strong leadership and team management skills.

·      Ability to inspire and motivate a sales team.

Analytical Skills:

·      Proficiency in data analysis and market research.

·      Ability to use data to drive decision-making.

Qualifications:

Education:

·      Bachelor’s degree in Business Administration, Marketing, Computer Science, or a related field.

·      An MBA or advanced degree is preferred.

Key Performance Indicators (KPIs)

Sales Revenue:

·      Achievement of monthly, quarterly, and annual sales targets.

Market Share:

·      Increase in market share and penetration into new markets.

Lead Conversion Rate:

·      Percentage of leads converted to customers.

Customer Acquisition Cost (CAC):

·      Cost efficiency in acquiring new customers.

Customer Satisfaction:

·      Customer feedback and satisfaction scores.

Marketing ROI:

·      Return on investment for marketing campaigns.

Team Performance:

·      Performance metrics for sales team members.

In conclusion, a Senior Sales & Marketing Manager for AI products must blend strategic vision with hands-on sales and marketing expertise. This role is crucial for driving the growth and adoption of AI solutions in a competitive market.