What are the responsibilities and job description for the Senior Sales & Marketing Manager (AI Products / Services Experience) position at AiFA Labs?
- AiFA is looking for Senior Sales & Marketing for Artificial Intelligence (AI) products plays a critical role in driving the success and growth of AI solutions within a company. This position involves a blend of strategic planning, sales management, marketing initiatives, and product knowledge. Below is a detailed description of the roles and responsibilities, skills, qualifications, and potential KPIs for this position.
- At least 7-10 years of experience in sales and marketing, with a focus on technology products.
- Experience in the AI industry is highly desirable.
Strategic Planning:
Market Analysis
- Conduct in-depth market research to identify trends, customer needs, and competitive landscape.
- Develop a comprehensive understanding of the AI market, including key players and emerging technologies.
- Develop and implement a robust sales strategy to achieve sales targets and increase market share.
- Identify new business opportunities and develop strategies to penetrate new markets.
- Work closely with product development teams to ensure products meet market needs.
- Define and communicate product value propositions and key differentiators.
Lead Generation:
- Oversee the generation and qualification of leads through various channels (e.g., digital marketing, events, partnerships).
- Develop and nurture relationships with key stakeholders and decision-makers.
- Manage the entire sales cycle from lead generation to closing deals.
- Prepare and deliver compelling sales presentations and proposals.
- Lead and mentor a team of sales professionals.
- Set performance goals and conduct regular performance reviews.
Marketing Strategy:
- Develop and execute marketing campaigns to promote AI products.
- Utilize digital marketing, content marketing, SEO, and other strategies to increase brand awareness.
- Plan and participate in industry events, trade shows, and conferences to showcase products and network with potential clients.
- Create and manage marketing materials, including brochures, case studies, and whitepapers.
- Ensure consistent messaging across all marketing channels.
Product Knowledge and Training:
- Maintain a deep understanding of AI products and their applications.
- Stay updated with the latest developments in AI technologies.
- Develop training programs for customers to ensure they understand and can effectively use the AI products.
- Provide ongoing support and education to customers.
Essential Skills:
Sales And Negotiation
- Strong sales acumen with a proven track record of meeting or exceeding sales targets.
- Excellent negotiation and closing skills.
- Expertise in digital marketing, content marketing, and SEO.
- Ability to develop and execute successful marketing campaigns.
- Understanding of AI technologies and their applications.
- Ability to communicate technical concepts to non-technical audiences.
- Strong leadership and team management skills.
- Ability to inspire and motivate a sales team.
- Proficiency in data analysis and market research.
- Ability to use data to drive decision-making.
Education:
- Bachelor’s degree in Business Administration, Marketing, Computer Science, or a related field.
- An MBA or advanced degree is preferred.
Sales Revenue
- Achievement of monthly, quarterly, and annual sales targets.
- Increase in market share and penetration into new markets.
- Percentage of leads converted to customers.
- Cost efficiency in acquiring new customers.
- Customer feedback and satisfaction scores.
- Return on investment for marketing campaigns.
- Performance metrics for sales team members.
Skills: sales and negotiation,campaigns,ai technologies,customer,sales,it sales,software sales,crm,sales strategy,hunters,account management,sales & marketing leadership,lead generation,sales leads,business development
