Business Development Executive

JOB SUMMARY

AIIM is seeking a dynamic and results-driven Business Development Professional to join our growing team. This role focuses on multi-channel marketing solutions with a specific emphasis on Not-For-Profit organizations, Financial Companies, and Advertising Agencies. The ideal candidate will have expertise in marketing automation platforms like HubSpot and a proven ability to consultatively sell innovative direct marketing solutions. This is an exciting opportunity for a strategic thinker with excellent relationship-building and communication skills to thrive in a fast-paced environment.

Education:

• Basic Degree in Business Administration and/or Marketing

Experience & Skills:

• Proven success in selling marketing solutions to Not-For-Profit organizations, financial institutions, and/or advertising agencies.
• Proficiency in HubSpot or similar CRM/marketing automation platforms.
• Strong understanding of omni-channel marketing, including digital, direct mail, and automation.
• Demonstrated ability to exceed sales targets through consultative and strategic selling techniques.
• Knowledge of creative services, data-driven marketing, and analytics as they pertain to multi-channel campaigns.
• Excellent negotiation, communication, and presentation skills.
• Minimum of 3 years of business development or consultative sales experience with a focus on marketing solutions.

DUTIES AND RESPONSIBILITIES

1. Client Acquisition and Relationship Management

• Identify and target potential clients, including Not-For-Profit organizations, financial companies, and advertising agencies.
• Build and nurture strong, long-term relationships with key decision-makers and stakeholders.
• Gain a deep understanding of each client's objectives to tailor multi-channel marketing solutions effectively.

2. Consultative Selling

• Conduct detailed needs assessments to uncover opportunities for customized marketing strategies.
• Provide expert advice on integrating direct mail, digital marketing, and automation to optimize campaign results.
• Collaborate with clients to design and execute comprehensive marketing plans that align with their goals.

3. Product and Industry Expertise

• Stay current on industry trends, particularly in marketing automation, digital marketing, and direct mail.
• Leverage expertise in platforms like HubSpot to demonstrate how AIIMs solutions integrate seamlessly into existing workflows.
• Maintain an in-depth understanding of AIIMs marketing and communication products, including omnichannel campaigns, data-driven targeting, and intelligent mail solutions.

4. Proposal Development and Presentation

• Develop and present compelling proposals that showcase AIIMs ability to deliver measurable ROI.
• Work closely with internal teams to ensure feasibility and alignment with client expectations.

5. Sales Reporting and Performance Tracking

• Maintain accurate records of sales activities, client interactions, and pipeline status using HubSpot CRM.
• Provide regular updates on sales performance, highlighting successes and identifying growth opportunities.