What are the responsibilities and job description for the Digital Media Manager Job at Aimbridge Hospitality in Plano position at Aimbridge Hospitality?
Job Summary
The Digital Media Manager will be a supporting member of our growing digital team and will be individually responsible for developing and implementing cost-per-click campaign media strategies, managing media budgets, and collaborating cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotel’s business goals.
Responsibilities
Qualifications :
- 5 years digital marketing experience required, preferably in hotel marketing.
- Strong understanding of brand marketing efforts and capabilities (Hilton, Hyatt, Marriott, IHG).
- Ability to successfully execute on Koddi platforms (or similar DMP) as well as Booking Network Sponsored Ads and Expedia TravelAds native platforms.
- Strong understanding of CPC campaigns and optimization tactics.
- Ability to effectively identify and execute campaign optimization efforts to drive performance.
- Ability to provide insightful campaign performance analysis (written and verbal).
- Experience with running a large portfolio of campaigns.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Strong analytical and problem-solving skills.
- Understanding of Hotel Brand internal reporting systems, third-party vendor reports (Demand 360, Google Analytics) a plus.
Key Responsibilities :
Company Overview
Aimbridge Hospitality is a leading, global hospitality company with a growing hotel portfolio representing more than 1,500 properties in 50 states and 23 countries. As a top hospitality employer, we are a great place to unlock your future, providing unparalleled opportunities for you to reach places in your career you might have never imagined were possible - more opportunities to help create memorable experiences, ways to succeed, and great people to inspire you.
Benefits
After an initial waiting period, those hired into full-time positions are eligible for a competitive benefits package that includes the following :
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