What are the responsibilities and job description for the Marketing Specialist position at Air Distribution Technologies, Inc.?
Who We Are:
Koch Filter, a proud member of the Air Distribution Technologies, Inc. family of brands, has been a trusted leader in air filtration manufacturing since 1966. Our mission is to deliver clean air, reduce energy consumption, and protect people through innovative filtration solutions.
What You'll Do:
Koch Filter is seeking a Marketing Specialist to join our dynamic team and help drive our marketing and sales efforts. This role requires a creative, organized, and detail-oriented individual who can collaborate across departments to support our growth initiatives. This is an on-site position at the Koch Filter headquarters in Louisville, KY.
How You'll Do It:
- Collaborate with management, national sales, engineering, and customer service teams to address marketing needs, updates, and requests
- Coordinate all aspects of trade show activities, including travel duties, such as registration fees and shipping.
- Manage industry memberships, ensuring timely payment of dues and participation in relevant events.
- Update and maintain pricing literature and related materials.
- Lead product photography, editing, and related content creation efforts, such as social posts and video.
- Drive content creation for social media platforms, video content, and blog posts/industry articles.
- Oversee LinkedIn advertising and sales-focused campaigns.
- Assist in creating HTML email content and maintaining marketing databases.
- Support the development and maintenance of product datasheets and technical documentation.
- Manage eCommerce listings, including images, pricing, and product details.
- Respond to online customer inquiries/issues in a professional and positive manner.
- Handle website login requests and assist with website management tasks.
- Collaborate with engineering teams on new product artwork and datasheet development.
- Track and organize receipts for billing purposes (e.g., printing, membership dues, travel).
- Assist with visitor accommodations and training room setup (e.g., audio-visual equipment).
- Coordinate with suppliers to price and order marketing collateral as needed.
- Ship literature and marketing materials as required.
What We Look For:
- Associate’s or Bachelor’s degree in Business Administration, Marketing, Communications, Graphic/Web Design, or a related field.
- Proficiency in Microsoft Office and Teams.
- Expertise in Adobe Creative Suite: InDesign, Photoshop, Illustrator, and Premiere Pro.
- Experience with content management and email marketing platforms (e.g., Constant Contact).
- Strong understanding of social media platforms, including LinkedIn, YouTube, and Facebook.
Preferred:
- Familiarity with eCommerce platforms, specifically Shopify.
- Experience with Adobe After Effects.
- Knowledge of Google Analytics, Google Merchant Centers, and Google Ads.
Equal Opportunity Employer:
Air Distribution Technologies, Inc. is an equal employment opportunity and affirmative action employer. We welcome all qualified applicants, regardless of race, color, religion, sex, national origin, age, veteran status, or disability. For more information, please view EEO is the Law.
