What are the responsibilities and job description for the Product Marketing Manager position at Air Lift Company?
Product Marketing Manager
Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.
General Position Information
Position Title:
Business Unit:
Reports to:
Effective Date:
Updated On:
Job Description Summary
As the Product Marketing Manager for Air Lift Company, you will play a critical role in shaping the success of our products by conducting comprehensive market analysis and gathering insights to inform our product development and marketing strategies. You will be responsible for identifying market opportunities, assessing customer needs, and ensuring our products align with market demands. You are responsible for the product roadmap from a market-centric perspective, focusing on customer needs, competitive positioning, and market strategy. This role is for you if you are a market research enthusiast who thrives on gathering and translating market insights into successful product strategies!
Essential Duties
- Conduct thorough and ongoing market research to identify emerging trends, customer preferences, and competitive landscapes to support product decision-making
- Develop a deep understanding of our target customers, their pain points, and their evolving needs
- Utilize surveys, interviews, and other research methods to gather valuable insights and feedback
- Assess the strengths and weaknesses of competitors and identify opportunities for differentiation
- Keep abreast of competitor product offerings, pricing strategies, and market positioning
- Segment the market to identify key customer groups with distinct needs and preferences and develop strategies for each segment to maximize product success
Competencies, Experience, and Qualifications
- Bachelor's degree in business, marketing, economics, or related required
- 3-5 years progressive experience in product marketing required
- Advanced Excel proficiency, including pivot tables, macros, and charts
- Proficiency with productivity tools including Microsoft 365 Suite
- Fluency in the English language
- Experience in the automotive aftermarket, preferred
- Ability to develop strategies, define action plans, and share results
- Ability to frame forward-looking solutions, aligned with business goals and customer needs
- Explores different approaches and solutions to a problem, gathers feedback, and redesigns until the best possible solution is found
- Able to influence and motivate internal teams to accomplish the strategy
- Ability to work independently, prioritize effectively, and manage multiple projects at once
Benefits
-
Health and Wellness
- Comprehensive Health Insurance: Medical, dental, and vision coverage
- Mental Health Support: Access to counseling services or mental health apps
- Health Savings Accounts (HSA/FSA): Pre-tax savings for healthcare expenses
- Paid Time Off: Generous paid time off
-
Financial Security
- Retirement Plans: 401(k) with company matching
- Life and Disability Insurance: Coverage for life and short-term and long-term disability
- Financial Planning Resources: Access to financial planning workshops or financial advisors
-
Career Development
- Professional Development: Funding for courses, certifications, or conferences
- Tuition Reimbursement: Support for continuing education
