What are the responsibilities and job description for the Director, Demand Generation position at Airbyte?

Airbyte is the open-source standard for Data Movement. We enable data teams to move data from applications, APIs, unstructured sources, and databases to data warehouses, lakes, AI applications and LLMs. With our approach we are finally solving the need for extensibility and control that every company needs with data.

So far, our customers, users, and ourselves have built over 10,000 connectors and have had 200,000 companies install Airbyte. We've raised $181M from the world's top investors (Benchmark, Accel, Altimeter, Coatue, Y Combinator, etc.) and we believe in product-led growth, where we build something awesome that all our users love.

We're committed to providing as much context to our current employees and candidates. The Airbyte company handbook is open to all.

Airbyte is in-person in our Embarcadero office weekly. If you find this role exciting, we encourage you to apply even if you think you don't meet all requirements

Opportunity

We are looking for a passionate and visionary Director, Demand Generation to drive and optimize Airbyte's customer acquisition and engagement strategy, across and beyond the 7,000 daily active companies already using our technology. This role will lead initiatives across the entire customer journey, including ABM and nurturing programs. You will play a key role in shaping our demand generation and growth strategy aimed at generating an enterprise pipeline for our sales team and aligning closely with GTM, product, and sales teams to drive revenue growth.

What You'll Do

Develop and Execute Demand Gen Strategy : design and implement innovative multi-channel demand generation campaigns targeting both technical practitioners (e.g., data engineers) and decision-makers (e.g., VPs of Data).
Pipeline Acceleration and Growth : partner with Sales and RevOps to implement scalable lead scoring, ABM, and nurture strategies that accelerate the buyer journey.
Account-Based Marketing : design and implement targeted ABM campaigns to engage key accounts, collaborating closely with the broader GTM organization and overseeing their execution.
Marketing Operations & Automation : oversee marketing operations, implementing best practices in lead scoring, segmentation, and automation to maximize efficiency and data accuracy.
Performance Analysis & Optimization : define, track, and report on key performance metrics, making data-driven adjustments to enhance ROI, engagement, and conversion rates across the lifecycle
Leverage Technical Expertise and build the GTM Stack : build and optimize data-driven marketing workflows using new emerging tools, including lead enrichment, automated outreach, personalization, and ABM to amplify campaign effectiveness.
Cross-Functional Collaboration : partner with Product, Sales, and GTM leaders to ensure alignment on goals, share insights, and drive cohesive strategies that support business objectives.

What You'll Need

You have 5 years of experience in demand generation, growth marketing, or a related field, with a track record of success in B2B tech, SaaS, or data infrastructure industries.

You have demonstrated expertise in lifecycle marketing and customer journey optimization, with strong knowledge of ABM and nurturing techniques.

You have strong analytical skills and experience using data to drive decision-making; proficiency with analytics, CRM and modern GTM tools (e.g., Salesforce, HubSpot, etc.)

You demonstrate an ability to think strategically and creatively to develop innovative campaigns and engage target audiences.

You are scrappy and have a mindset that done is better than perfect.

You have crystal clear communication and you can make complex topics simple.

You can go above and beyond to ensure the success of your projects.

You share our values

Location

San Francisco Bay Area. Onsite, 4x per week.

Salary

for this job- $165,000- $210,000 a generous equity package, and benefits listed above for US Market.

We Provide

The benefits listed below are for US-based employees.

Relocation -should you apply to a San Francisco based role, Airbyte will assist with U.S. relocation to make this a seamless transition and compensate you well.

Unlimited Paid Time Off - we need you at your best at all times. Our expected minimum time off of 25 PTO days per year lets you schedule your work around your life.

Parental leave (for new parents) - we offer 16 weeks of paid parental leave for all new parents so you have time to adjust to the new life (and work) schedule introduced by your new bundle of joy.

Sponsored Travel - Airbyte has a partially distributed team and we recognize the value of in-person time. We sponsor annual company-wide retreats, team offsites, and Travel With Purpose in between to allow you to collaborate with your team in person on a regular basis.

Open book policy - we will pay for books you purchase for your professional and career development.

Continuous learning / training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.

Competitive benefits package for US-based employees , including :

Blue Shield or Kaiser Medical Insurance

Airbyte covers 100% for both employees and dependents

Dental (including child & adult ortho) & Vision Insurance

Airbyte covers 100% for both employees and dependents

Life and AD&D Insurance

Airbyte covers 100% for employees

Short-term Disability Insurance

Airbyte covers 100% for employees

Long-term Disability Insurance

Airbyte covers 100% for employees

Healthcare insurance stipend for those outside the US whose countries do not provide it for free.

401k for US-based employees.

FSA (flexible spending account)

Work Visas We currently sponsor H1B Transfers, TN Visas, and Green Cards. All other Visa requests will be discussed on a case by case basis to determine if we can sponsor.

Airbyte is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Airbyte is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.

Salary : $165,000 - $210,000

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