What are the responsibilities and job description for the Social Media & Advertising Coordinator/Photographer position at Airmart Inc?
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Training & development
Position Summary:
AirMart is seeking a creative and detail-oriented individual to fill the role of Social Media & Advertising Coordinator/Photographer. This full-time position is responsible for capturing high-quality images and videos of aircraft, creating engaging social media content, managing online and print advertising, and analyzing the performance of marketing campaigns. The ideal candidate is a talented storyteller who can showcase AirMart’s inventory and brand through dynamic visual and written content.
AirMart is seeking a creative and detail-oriented individual to fill the role of Social Media & Advertising Coordinator/Photographer. This full-time position is responsible for capturing high-quality images and videos of aircraft, creating engaging social media content, managing online and print advertising, and analyzing the performance of marketing campaigns. The ideal candidate is a talented storyteller who can showcase AirMart’s inventory and brand through dynamic visual and written content.
Key Responsibilities:
Photography & Videography
- Capture professional photos and videos of aircraft for marketing materials, with technical accuracy and visual appeal.
- Edit and enhance photos and videos using software like Adobe Photoshop, Lightroom, and Premiere Pro.
- Organize and maintain a library of media assets for internal and external use.
Social Media Coordination
- Develop and execute social media strategies to engage audiences and grow AirMart’s online presence.
- Create, schedule, and publish compelling posts across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).
- Monitor social media trends and analytics to optimize content performance.
Advertising Management
- Advertise aircraft on platforms such as Controller, Trade-A-Plane, and other industry outlets.
- Ensure advertisements are visually appealing, accurate, and aligned with brand guidelines.
- Collaborate with the sales and marketing teams to highlight the unique selling points of each aircraft.
Performance Reporting
- Analyze and report on digital advertising and social media performance, including traffic, engagement, and conversions.
- Recommend strategies for improvement based on these analytics.
General Marketing Support
- Assist Vice President of Development with promotional campaigns and materials.
- Work closely with the rest of the marketing team to ensure cohesive branding and messaging across all channels.
Work Environment:
- AirMart headquarters located in Lexington, KY, with occasional travel to off-site locations for photoshoots.
- Some remote work is possible, but it must be approved in advance by management and adhere to a structured schedule that ensures all responsibilities are met. Remote workdays are subject to change without notice to accommodate weather conditions, shooting schedules, or other operational needs.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Photography, or a related field (or equivalent work experience).
- 2 years of experience in photography, social media management, or advertising.
- Proficiency with photo and video editing tools such as Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro).
- Strong knowledge of social media platforms, trends, and analytics tools.
- Experience with digital advertising platforms and reporting tools.
- Excellent communication, organization, and time management skills.
- Passion for aviation is required!
- Private pilot license is a plus.
Salary : $60,000 - $70,000
