What are the responsibilities and job description for the Global Marketing Director position at Aitech?
About The Position
Aitech is looking for an experienced Director of Global Marketing to lead the strategic and tactical marketing initiatives for our rugged embedded systems products within the global aerospace, defense, and space markets. This role is responsible for building a comprehensive global marketing strategy, driving brand positioning, and generating demand across multiple channels to support business growth. The ideal candidate will bring expertise in high-reliability technology marketing within the aerospace and defense sectors, with a focus on embedded systems and mission-critical solutions.
Key Responsibilities
- Marketing Strategy & Brand Positioning :
- Develop and execute a global marketing strategy aligned with corporate goals, market trends, and customer needs within the aerospace, defense, and space industries.
- Position the brand as a leader in rugged embedded systems, defining a compelling value proposition and ensuring brand consistency across all marketing initiatives.
- Product Marketing & Go-to-Market (GTM) :
- Collaborate with product line managers, business development and engineering teams to develop GTM strategies for new products, including competitive analysis, product positioning, and launch plans.
- Own messaging and value propositions for the product portfolio, targeting specific customer segments within aerospace, defense, and space applications.
- Demand Generation & Lead Acquisition :
- Create and implement demand generation campaigns across digital channels, events, and partnerships to drive awareness, generate leads, and nurture prospects through the sales funnel.
- Oversee global campaigns, account-based marketing (ABM), content marketing, and trade show events, optimizing for lead quality and conversion.
- Oversee management of SalesForce Sales Cloud and Marketing Cloud to deliver leads and engagement with the global BD team
- Customer Engagement & Content Development :
- Develop thought leadership content, case studies, and technical collateral that resonates with decision-makers in the aerospace, defense, and space sectors.
- Lead content strategy across digital platforms, ensuring technical accuracy, regulatory compliance, and engagement with target audiences.
- Team Leadership & Cross-functional Collaboration :
- Lead a global MARCOM team, graphics design team, Inside Sales team, external agencies fostering a culture of accountability, creativity, and data-driven decision-making.
- Partner with global business development, product management, and engineering teams to align marketing efforts with sales objectives and support revenue growth.
- Budget & Performance Management :
- Manage the global marketing budget, ensuring efficient allocation of resources across campaigns and initiatives.
- Define and track key performance indicators (KPIs) to measure the success of marketing programs, using analytics to optimize campaign performance and ROI.
Requirements
Qualifications
Preferred Qualifications
If you are a strategic marketing leader with a passion for aerospace, defense, and high-reliability technology, we encourage you to apply and contribute to our mission of advancing cutting-edge rugged systems for the global aerospace and defense markets.
