What are the responsibilities and job description for the Marketing Analytics and Portfolio Optimization Lead position at Aitopics?
Marketing Analytics and Portfolio Optimization Lead
Want to be at the forefront of transforming customer data into actionable strategies that drive growth and enhance customer experiences?
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
The Marketing and Promotional Optimization Lead is a highly visible and pivotal role within Pfizer’s Data Science team, central to our modern, data-driven marketing strategy.
This position offers an exciting opportunity to shape the future of our marketing efforts through innovative data science techniques and strategic insights.
As the driving force behind our marketing mix and promotional optimization, you will play a crucial role in influencing key business decisions and steering our marketing initiatives towards success. Your expertise in storytelling and executive influence will ensure that complex data insights are translated into compelling narratives that resonate with senior leadership and stakeholders across the organization.
In this dynamic role, you will lead a talented team of data scientists and marketing analysts, fostering a culture of innovation and continuous improvement. Your ability to build strong relationships and collaborate effectively with cross-functional teams will be essential in aligning our marketing strategies with broader business objectives.
ROLE RESPONSIBILITIES
Maintain and Modernize Marketing Mix Modeling Program :
- Lead the development and implementation of advanced marketing mix models to measure the effectiveness of various marketing channels and tactics.
- Act as the ambassador of data-driven marketing and solidify the central role of Marketing ROI in the marketing and sales analytics ecosystem.
- Create a roadmap of marketing mix capability evolution and manage the team and cross-functional partners to achieve roadmap milestones.
- Be accountable for creating an environment where continuous improvement and innovation are embedded in day-to-day operations across own Enterprise or Division.
- Link Marketing Mix program with other analytic capabilities (Engagement Analytics, Creative Testing, Audience Analytics, Forecasting, Patient Funnel Analytics) to create a central hub of intelligence of drivers of ROI excellence.
- Manage a team of onshore and offshore data scientists analyzing historical data to identify key drivers of marketing performance and providing actionable insights to optimize marketing spend.
Provide ongoing consulting on Promotional Resource Allocation :
Embed Customer Data Science into Marketing and Media :
Design, manage and lead a high-performing team :
Design and Evolve User Experience for the Marketing Mix Program :
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
Other Job Details :
The annual base salary for this position ranges from $205,400.00 to $342,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share-based long-term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver / parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and / or eligibility.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Salary : $205,400 - $342,400
