What are the responsibilities and job description for the Principal Product Manager, Ads & Marketing Measurement position at Aitopics?
Principal Product Manager, Ads & Marketing Measurement
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role :
We are seeking an experienced, strategic, and highly collaborative product leader to lead our Ads & Measurement product team at SoFi. The team seeks to better measure and understand the effectiveness of our marketing technology investments, and to drive improvements in our advertising programs and overall marketing initiatives.
In this role, you will own the technology platforms powering our attribution models and our ad platform integrations. You will also lead the development of new tools and automations to enable marketers to design and execute highly efficient campaigns. This role is central to the success of SoFi’s goals of efficient acquisition and engagement of members.
You will be responsible for setting a long term vision, identifying opportunities and key inputs, setting goals, defining the member / marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units.
This role is inherently cross-functional—you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You’ll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk.
What you’ll do :
- Own and define the vision, strategy and product roadmap for advertising and marketing measurement technology at SoFi
- Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right
- Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams
- Communicate the vision, strategy, execution plan and customer impact / learnings to all stakeholders including the highest levels of leadership in the company
- Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision
- Make long lasting technology platform decisions by involving stakeholders and optimizing total cost of ownership.
What you’ll need :
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