Vice President of Marketing

Job Title: Vice President of Marketing

Company: Aivirtrix
Location: Sterling, VA
Duration: Full-Time, Permanent
Salary Range: $120k - $140k Annually Benefits

Overview:

Aivirtrix is seeking an experienced Vice President of Marketing to lead its strategic marketing initiatives, drive brand awareness, and oversee customer acquisition. The ideal candidate will be a visionary leader with a deep understanding of B2B markets and experience in emerging Consumer Packaged Goods (CPG) brands. The VP of Marketing will work closely with executive leadership, sales teams, and product managers to align marketing efforts with business objectives.

Key Responsibilities:

Strategic Planning:

· Develop and execute comprehensive marketing strategies to enhance brand visibility and customer engagement.

· Ensure alignment between marketing objectives and the company's broader strategic goals.

Leadership & Team Management:

· Lead and mentor a high-performing marketing team.

· Oversee talent acquisition, training, and development for marketing staff.

Brand Management:

· Strengthen Aivirtrix’s brand identity and reputation in the market.

· Ensure consistency in messaging and branding across all channels.

· Develop positioning strategies to establish market differentiation.

Marketing Campaigns & Execution:

· Design and implement data-driven multi-channel marketing campaigns.

· Measure and optimize performance to maximize return on investment (ROI).

Budget & Resource Management:

· Manage and allocate the marketing budget efficiently.

· Track expenditures and provide budget reports to senior leadership.

Market Research & Consumer Insights:

· Analyze industry trends and consumer behavior to inform marketing strategies.

· Collaborate with third-party research firms to gather actionable insights for innovation.

· Stay updated on emerging marketing technologies and tools.

Qualifications & Skills:

Education:

· Bachelor’s degree in Marketing, Business Administration, or a related field.

· Master’s degree preferred.

Experience:

· Proven experience in a senior marketing leadership role (VP, Director, or similar).

· Expertise in brand management, digital marketing, and market research.

· Strong background in B2B marketing; CPG experience is a plus.

Skills & Competencies:

· Strong leadership and team management skills.

· Analytical mindset with problem-solving capabilities.

· Excellent communication and stakeholder engagement skills.

· Passion for innovation and brand storytelling.

· Proficiency in CRM, analytics, and marketing automation tools.

Job Type: Full-time

Pay: $120,000.00 - $140,000.00 per year

Schedule:

• 8 hour shift

Education:

• Bachelor's (Required)

Experience:

• Senior Marketing Leadership: 4 years (Required)
• Brand Management: 3 years (Required)
• Digital marketing and Market Research: 3 years (Required)
• B2B marketing: 4 years (Required)
• CPG: 1 year (Preferred)

Location:

• Sterling, VA 20165 (Required)

Ability to Commute:

• Sterling, VA 20165 (Required)

Ability to Relocate:

• Sterling, VA 20165: Relocate before starting work (Required)

Work Location: In person

Salary : $120,000 - $140,000