What are the responsibilities and job description for the Manager, Performance Marketing position at Ajinomoto Foods North America?
Overview
The Manager, Performance Marketing will oversee and grow paid digital marketing tactics across our brands, which include Ajinomoto, Jose Ole, Tai Pei, and Ling Ling. We are looking for someone to align with our internal marketing and desired media platforms to optimize campaigns and achieve desired ROAS targets. Our ideal candidate will demonstrate the ability to think strategically for the broader success of the performance marketing program and be responsible for analyzing data, identifying trends and implementing optimizations to enhance campaign effectiveness.
Responsibilities
The duties and responsibilities of the manager, performance marketing are outlined below and include, but are not limited to the following:
- Develop and execute data driven performance marketing strategies to achieve growth objectives
- Partner closely with internal category teams and any external agencies to plan, develop and implement paid marketing campaigns across various channels including, but not limited to paid search, paid social, display advertising and email marketing
- Provide inputs on an integrated marketing calendar to incorporate the comprehensive media plan
- Lead and mentor a small team of marketing professionals, fostering a culture of innovation and continuous improvement
- Proactively seeks opportunities to evolve performance by developing and implementing new strategies, optimizations, and A/B tests, ensuring we achieve KPIs and media efficiency targets (ROAS, CTR, …)
- Creates and delivers campaign performance reports and leads performance discussions with internal stakeholders including results, insights, and recommended optimizations
- Improve efficiency of our sponsored products at retailer websites
- Assume a pivotal role in evaluating and implementing new acquisition channels
- Stay up-to-date with industry trends and bring forth new/innovative ways to propel the business forward
- Handle budget projections, planning, forecasts and invoice management
Qualifications
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- 5 years of digital marketing proven experience which includes paid search and social and media planning and buying
- 2 years of experience in consumer-packaged goods
- Active certifications for Google Ads, Meta, and Google Analytics.
- Proficiency in affiliate marketing platforms and programmatic ad networks.
- Experience and proven success managing a large portfolio of brands with a wide variety of budgets and KPIs.
- Strong understanding of SEO best practices are preferred.
- Ability to analyze data and provide evidence-based recommendations
- Range of Pay $100,000 - $115,000 annually
- #INDONT
Salary : $100,000 - $115,000
