What are the responsibilities and job description for the Paid Social Specialist position at AKA NYC Limited?
PAID SOCIAL SPECIALIST
AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others.
We are looking for a passionate, highly analytical, and results-driven Paid Social Media Specialist to join our growing performance marketing team. As one of our Paid Social Specialists, you’ll be responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and sales. The ideal candidate has a growth mindset, deep paid social experience, and an interest in live entertainment, theatre, and/or the performing arts. Reporting to the Sr. Director of Performance Marketing, the Paid Social Specialist is a full-time exempt role based in New York City.
WHAT YOU’LL DO:
Develop and execute paid social media strategies across platforms including Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
Create compelling ad creatives and copy that resonate with target audiences and drive engagement.
Implement A/B testing methodologies to continuously optimize ad performance.
Monitor campaign performance and key metrics regularly, analyzing data to identify trends, insights, and areas for improvement.
Prepare and present detailed performance reports to stakeholders, providing actionable recommendations.
Effectively manage and optimize budgets to ensure maximum ROI, monitoring spending patterns and adjusting based on performance and goals.
Utilize audience targeting tools and methodologies to reach the right demographics, refining strategies based on performance data.
Collaborate closely with cross-functional teams, including client services, creative, content, and business intelligence, to ensure seamless campaign execution.
Stay informed of industry trends, platform updates, and emerging technologies in the paid social landscape.
WHO WE’RE LOOKING FOR:
3-5 years of experience managing Paid Social campaigns, including Meta, TikTok, Pinterest, Snapchat, X, LinkedIn, etc. Deep understanding of Meta advertising required.
Meta Blueprint Certifications or equivalent knowledge
Strong understanding of key performance metrics (e.g., CPM, CTR, CPC, CPA, CAC, ROAS, CVR, etc) to identify optimization opportunities
Knowledgeable about channel best practices, from campaign setup to targeting and creative
Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights.
Excellent communication skills and a demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
Proficiency in MS Excel, PowerPoint, and Word
Attention to detail and ability to multi-task in a deadline-driven environment
A working knowledge of paid search and passion for live theatre, arts, culture, attractions, and/or tourism is a plus!
WHAT WE OFFER:
- A competitive salary between $65,000 - $75,000, commensurate with experience
- A generous PTO policy
- 1/2 day Summer Fridays
- 100% employer-paid healthcare for employees
- 100% employer-paid dental care for employees
- Flexible working hours
- Hybrid position: minimum three days per week in office
- WFA for set weeks during the year
- Training and Development fund per employee
- Paid parental leave to a maximum of 12 paid weeks
- Student loan repayment assistance (or tuition assistance) with years of service
- Paid sabbatical with years of service
- Pet-friendly office
A Note on Diversity and Inclusion
At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.
AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
Sound like a good fit? We’d love to hear from you!
Please apply through our website. No phone calls or walk-ins, please.
Salary : $65,000 - $75,000
