What are the responsibilities and job description for the Social Media Manager position at AKC?
This vital role on the marketing team will partner with the Senior Director of Digital Marketing on overall social media strategy for AKC, create social content, and collaborate across departments. You're an excellent and creative communicator who can balance multiple projects while engaging social media communities in meaningful ways and driving results. A love of all things dog is a big plus, too!
This role is hybrid requiring 3 days per week onsite in our NYC office.
Primary Job Duties
Lead day-to-day execution of social media marketing strategy across all channels, including Facebook, Instagram, TikTok, Twitter, Threads, etc.
Create and curate high-quality social content in the right storytelling formats on the right platforms
Manage social media calendar, ensuring inputs across priorities and approvals from relevant SMEs
Engage social audiences and moderate the community as needed (and use tools to automate this)
Adhere to editorial best practices for the brand, including tone, voice, styleguide, fact-checking and photography standards
Use performance metrics and social listening tools to drive daily decisions, and regularly present insights that can inform and improve longer-term social planning on a weekly basis
Partner with the Social Media Producer to brainstorm and pitch new social media ideas that align with audience interest and brand priorities
Build, grow and manage influencer network for ongoing social campaigns
Support AKC tentpole events to drive brand awareness and engagement
Assist customer support department when incoming direct messages warrant escalation
Drive traffic from social channels to AKC-owned channels and websites, as relevant
Collaborate with sponsorship & sales teams on sponsored social media programs
Utilize social advertising to optimize the performance of key metrics and support advertising initiatives
Collaborate with and support cross-functional teams, including content, email, PR, ecommerce and advertising on ongoing initiatives and projects
Required Skills, Specialized Knowledge, and Competency Requirements
Demonstrated social media platform (TikTok, Instagram, Facebook, Twitter, Threads, Pinterest, etc) expertise
Social media management software such as Sprout Social, Dash Hudson, Hootsuite, etc.
Creating and managing basic paid social campaigns
Basic video editing skills / toolset
Graphic creation / editing using tools like Canva
Curiosity about evolving trends in social platforms, social content, tools, and culture, and advocacy for best business use
Exceptional written and oral communication skills
Ability to collaborate with day-to-day colleagues as well as present to and persuade executives
The salary range for this position in New York City is $90,000 - $98,000 / year; however salary offered may vary depending on skills, experience, job-related knowledge, and location.
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