What are the responsibilities and job description for the Digital Marketing & Marketing Automation Specialist : Job at Akraya in Mountain V position at Akraya?
Primary Skills : Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML / CSS / JavaScript (Intermediate), A / B Testing (Advanced)
Contract : W2
Duration : 12 months
Location : San Diego / MTV, CA / New York (#LI-Hybrid)
Pay Range : $55 - $60 per Hour
JOB SUMMARY
We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns.
JOB REQUIREMENTS
- Develop and execute e-commerce strategies to maximize online sales.
- Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
- Optimize web content and user experience, utilizing A / B testing and UX enhancements.
- Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
- Analyze performance data to drive optimization strategies and content updates.
Must Have Skills :
Industry Experience Required :
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!
Industry Leaders in IT Staffing
As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
Join Akraya Today!
Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Salary : $55 - $60
