What are the responsibilities and job description for the Event Marketing Campaign Manager: position at Akraya?
Primary Skills : Customer Journey Expertise (Advanced), Segmentation Analysis (Intermediate), Performance Optimization (Advanced), Data Analysis (Intermediate), Cross-Channel Marketing (Intermediate)
Contract Type : W2
Duration : 12 months
Location : Atlanta, GA or New York (#LI-Hybrid 2 days a week)
Pay Range : $55 - $60 Per Hour
JOB SUMMARY :
We are seeking a results-driven Event Marketing Campaign Manager adept at creating and optimizing customer journey flows, building segmentations, and leveraging data for informed decision-making. This role involves managing holistic marketing campaigns for a variety of events, from grand regional events featuring celebrity talent to skill-building workshops, targeting both new prospects and engaging existing customers. The ideal candidate will not only focus on driving event registrations but also on ensuring attendee engagement throughout the pre-event, during-event, and post-event phases through effective channel utilization and content messaging.
JOB REQUIREMENTS :
- Develop and manage customer journey flows to enhance event engagement and registrations.
- Build segmentation and identify target audiences, leveraging testing methodologies to optimize campaign performance.
- Collaborate with cross-functional teams including social media and paid media to drive registrations and post-event engagement.
- Analyze event performance data, working with marketing analytics partners to refine targeting and improve messaging.
- Coordinate and oversee communications, including email marketing and in-app notifications, to ensure consistency and engagement.
Must have Skills :
Industry Experience Required :
Previous experience in managing marketing campaigns for various types of events, preferably in an international context. Familiarity with utilizing platforms like Mailchimp for communication strategies is advantageous.
ABOUT AKRAYA
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!
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As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
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Salary : $55 - $60
