What are the responsibilities and job description for the UI/UX Designer Job at Aksarben Heating, Air Conditioning, Plumbing in Memphis position at Aksarben Heating, Air Conditioning, Plumbing?
Company Name
ARS-Rescue Rooter
Overview
The UI / UX Designer is responsible for identifying optimization opportunities, driving conversions, and enhancing the overall user experience on American Residential Services (ARS) digital platforms. This role utilizes data-driven insights to analyze user behavior, conduct A / B testing, and implement design improvements to ensure a seamless and engaging user experience. Additionally, the specialist manages content strategy, creation, and optimization to support ARS's digital marketing efforts.
Responsibilities
Success Defined
Consistently improve conversion rates across ARS digital platforms
Enhance user experience metrics (e.g., time on site, bounce rate, customer satisfaction scores)
Deliver high-quality, SEO-optimized content that aligns with ARS brand messaging
Successfully implement and analyze A / B tests to drive data-informed decisions
Maintain a cohesive brand narrative across all digital touchpoints
Success Factors
Technical Expertise
Demonstrates proficiency in UX design principles, A / B testing methodologies, and content optimization techniques
Stays current with industry trends and emerging technologies in CRO, UX, and content optimization
Effectively uses tools such as SEMrush, Moz, Screaming Frog, ahrefs, Google Analytics, and Google Search Console
Leverages AI tools and techniques for content creation and management
Applies knowledge of HTML, CSS, JavaScript, and other relevant web technologies to implement optimizations
Data-Driven Decision Making
Collaborates with marketing analysts to review results, identify trends, and build data-supported strategies
Utilizes proven methods of analysis to determine root causes of issues and identify / evaluate alternatives
Solves complex problems within and beyond direct responsibilities
Effective Communication
Clearly articulates strategies, recommendations, and results to team members and management
Collaborates effectively with internal stakeholders to ensure consistent brand messaging across all content
Presents findings and recommendations from A / B tests and user research in a compelling manner
Core Competencies
Data and Metrics Capable : Uses data to improve metrics, creating success and performance continuously.
Critical Thinking : Identifies issues and ideas in various fields with differing assumptions, content, and methods within the context of a business need.
Problem Solving : Works to resolve problems, address opportunities, or manage situations.
Self-Development / Continuous Learning : Actively seeks new knowledge, skills, and abilities to develop personally and professionally.
Systems Thinker : Applies a combination of skills, knowledge, and attitudes to achieve objectives and maximize efficiencies.
Outcome / Measure for Calendar Year
Demonstrate improvement in overall website conversion rate
Implement and analyze a substantial number of A / B tests regularly
Show measurable improvement in key UX metrics (e.g., bounce rate, average time on site, user engagement)
Produce and optimize a consistent stream of high-quality content
Collaborate with cross-functional teams to implement major UX improvements
Maintain a consistent publishing schedule according to the established content calendar
Achieve notable improvement in content engagement metrics (e.g., social shares, comments, time spent reading)
Develop and implement a cohesive brand narrative across all digital touchpoints
Demonstrate effective use of SEO best practices across all content
Show measurable impact of UX improvements on user satisfaction and business KPIs
Qualifications
Bachelor's degree in Marketing, Computer Science, Human-Computer Interaction, or related field
3 years of experience in CRO, UX design, and / or content optimization
Proven track record of improving conversion rates and user experience metrics
Strong portfolio demonstrating UX design skills and successful optimization projects
Proficiency in UI design, visual design, and web design principles
Experience with content management systems (CMS) and A / B testing software (e.g., Optimizely)
Strong analytical skills with the ability to derive actionable insights from data
Excellent written and verbal communication skills
Experience with SEO best practices and content optimization techniques
Familiarity with AI-driven content creation tools and techniques
This is a fully remote position. Excludes candidates from CA, WA, and CO.
ARS is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, ARS may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
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