What are the responsibilities and job description for the Alaffia Health is hiring: Marketing Manager in New York position at Alaffia Health?
About Alaffia & Our Mission
Each year, the U.S. healthcare system suffers from over $500B in wasted spending due to medical billing fraud, waste, and administrative burden. At Alaffia, we’re committed to changing that paradigm. We’ve assembled a team of clinicians, AI engineers, and product experts to build advanced AI solutions that will directly bend the cost curve for all patients across the healthcare ecosystem. Collectively, we’re building best-in-class AI software to provide our customers with co-pilot tools, AI agents, and other cutting-edge solutions to reduce administrative burden and reduce healthcare costs.
We’re a high-growth, venture-backed startup based in NYC and are actively scaling our company.
About the Role & What You’ll Be Doing
We are seeking a dynamic and experienced Director of Marketing to lead the development and execution of comprehensive marketing strategies that amplify Alaffia Health's brand presence and drive growth. This role requires a strategic thinker with a deep understanding of the healthcare industry and proficiency in digital marketing, brand management, and market analysis. The ideal candidate will have a proven track record of creating and implementing successful marketing campaigns within the healthcare sector. As the marketing lead, the director will collaborate with cross-functional teams and senior leadership to align the marketing strategy with Alaffia’s business goals and growth objectives.
Your Responsibilities
Strategic Planning and Execution :
- Develop and implement a comprehensive marketing strategy that aligns with Alaffia’s mission and business objectives
- Identify target markets, audience personas, and positioning strategies that resonate with healthcare providers, health plans, and other relevant stakeholders
- Lead the creation of marketing campaigns that effectively communicate Alaffia’s value proposition and drive interest in our services and solutions
Brand Management :
Digital Marketing and Content Strategy :
Lead Generation and Client Acquisition :
Analytics and Reporting :
Collaboration and Cross-Functional Support :
Budget Management :
Public Relations and Community Engagement :
What We’re Looking For
At least 7-10 years of experience in marketing, with a proven track record of success in leadership roles
Experience with marketing automation tools, CRM systems, and analytics platforms.
Knowledge of health plans, claims processing, or healthcare cost-saving initiatives
Our Culture
At Alaffia, we fundamentally believe that the whole is more valuable than the sum of its individual parts. Further to that point, we believe a diverse team of individuals with various backgrounds, ideologies, and types of training generates the most value. Our people are entrepreneurial by nature, problem solvers, and are passionate about what they do — both inside and outside of the office.
What Else Do You Get Working With Us?
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