What are the responsibilities and job description for the Manager, Medicare Marketing, Communications and Branding/ Job Req 772071639 position at Alameda Alliance?
PRINCIPLE RESPONSIBILITIES :
Under the general direction of the Senior Director, Medicare Sales and Marketing, the Manager, Medicare Marketing, Communications and Branding is responsible for content development, creative work, and design within marketing, communications, branding, and sales for the Alliance's Medicare Advantage Dual Eligible Special Needs Plan (D-SNP) product. The incumbent will provide leadership, coaching, and direction to marketing, communication, sales, and outreach staff across all marketing channels from a Medicare Advantage perspective. In addition, the position will collaborate with the Sr. Director, Medicare Sales and Marketing and the Manager, Medicare Sales and Retention to identify and develop other opportunities to increase brand awareness, lead generation, and member retention.
The Manager is expected to remain current with market / industry trends and the competitive product landscape to ensure the team implements marketing tactics in a budget conscience, quality, and timely manner. The position will collaborate with Healthcare Analytics to regularly forecast, build reporting mechanisms, and provide updates to the Medicare Operations leadership if established targets and timelines are at risk.
The Manager will have strong experience in content development for marketing and branding materials within Medicare Advantage in collaboration with an external brand consultant. Working closely with senior and departmental leadership, the Manager will ensure the effective performance and compliance with State and Federal regulatory requirements for all Medicare Advantage D-SNP marketing, communications, and branding functions across the Alliance.
Principle responsibilities include :
- Acts as a subject matter expert (SME) in the development and implementation of marketing, communication, and brand strategies for the Alliance and Medicare Advantage D-SNP product that is consistent with the vision and mission of the managed care health plan.
- Analyzing and reporting on market research within local, community, State, and Federal within the Medicare Advantage industry.
- Leading the concept and execution of content and design for the Medicare Advantage, D-SNP product including, but not limited to digital footprint, website, direct mail, newsletters, enrollment materials, e-mails, advisory committee artifacts,sales conversion materials, radio, video productions, public relations content, media campaigns, and general Alliance projects as needed.
- Conducting targeted outreach to community-based organizations, provider groups, member prospects, and current members to stimulate interest that leads to enrollments in the Medicare Advantage D-SNP product.
- Collaborating with the Alliance communication team in the creation of a Medicare Advantage D-SNP website and understanding the CMS Medicare and State regulations on what is required on the website, while adhering to enhancing member engagement and experience.
- Partnering with the Alliance vendor management team on external marketing, communication, and branding vendors and acting as a subject matter expert (SME) for Medicare to assess relationships and performance.
- Collaborating with Alliance leaders to identify and close initial operational and analytical gaps to ensure a successful D-SNP go-to-market launch and performing ongoing assessments to ensure successful operational program management.
- Managing a team of creative professionals to scope, design, and deliver content that meets a variety of the Alliance business needs that includes establishing and overseeing systems to track and prioritize work, and leading project intake evaluations with business owners / SMEs to scope their communication needs.
- Working cross-collaboratively with diverse staff in teams, working groups, members, doctors, elected officials, community partners, and vendors while maintaining and upholding a professional demeanor and to represent the Alliance at interviews, special events, official functions, meetings, and when conducting research.
- Maintaining overall creative playbooks, workplans, dashboards, and other project management capabilities to determine effectiveness of plans and activities to ensure on-time production.
- Identifying opportunities and assisting in training to increase the marketing, communications, and branding skills and knowledge of the Alliance organization, while collaborating with Medicare Operations leadership, Trainer, and Curriculum Designer.
- Creating policies, standard operating procedures (SOPs), productivity standards, roadmaps, reporting, and Key Performance Indicators (KPIs), and performance evaluations in a timely manner.
ESSENTIAL FUNCTIONS OF THE JOB :
PHYSICAL REQUIREMENTS :
Number of Employees Directly Supervised : 5-7
Number of Employees Indirectly Supervised : 0
MINIMUM QUALIFICATIONS :
EDUCATION OR TRAINING EQUIVALENT TO :
MINIMUM YEARS OF ADDITIONAL RELATED EXPERIENCE :
SPECIAL QUALIFICATIONS (SKILLS, ABILITIES, LICENSE) :
SALARY RANGE : $142,043.20 - $213,075.20 Annually
The Alliance is an equal opportunity employer and makes employment decisions on the basis of qualifications and merit. We strive to have the best qualified person in every job. Our policy prohibits unlawful discrimination based on race, color, creed, gender, religion, veteran status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic characteristic, sexual orientation, gender identity or expression, or any other consideration made unlawful by federal, state, or local laws. M / F / Vets / Disabled.
Salary : $142,043 - $213,075
