Digital Strategist

COMPANY:
MarkeTeam, LLC. (http://www.mkteam.com)
A Direct Response Advertising Agency Specializing in Fundraising for Nonprofit Organizations

LOCATION:
Atlanta, GA (Near Perimeter Mall, next to Sandy Springs MARTA station)

ABOUT MARKETEAM:

At MarkeTeam, we believe in doing good work and work that does good. Combining the art and science of marketing to fund life-saving nonprofit work. As fundraising specialists with 30 years of data analytics, media and creative expertise, we are uniquely equipped to help your organization grow your revenue and advance your mission. With easy-to-use modeling solutions and DonorOptics℠ program dashboards, we can help you take control of your fundraising and make smarter marketing decisions in real time, anytime. Because we believe great ideas can come from anyone at any time, we build an integrated team of specialists for each client and each project, drawing seamlessly from our 70 passionate employees who bring an in-depth understanding from each of our three areas of expertise. 

This is an excellent opportunity to work in a profitable, high-growth advertising/marketing agency that allows you to advance your career, earn a very competitive salary with generous benefits, while also making a positive impact on the lives of children and adults in the United States and around the world!

JOB DESCRIPTION:
As the Digital Strategist you will manage the execution of individual fundraising campaigns across multiple digital channels, analyze campaign results, and develop strategic recommendations to meet fundraising targets. You will also oversee the end-to-end management of digital campaigns, including email list hygiene, growth, segmentation, and A/B testing. Apply now and be part of a team that makes a meaningful impact while advancing your career in a supportive and innovative work environment.
 

Responsibilities & Activities

• Manages the execution of individual fundraising campaigns across multiple digital channels.
• Analyzes digital campaign fundraising results and develop insights.
• Makes strategic recommendations to help reach fundraising targets.
• Manages digital campaigns from inception to completion.
• Oversees email list hygiene, growth, segmentation, and A/B testing.
• Collaborates with cross-functional teams to ensure timely and professional output.
• Stays updated with digital engagement and marketing best practices.
• Additional responsibilities as required to ensure the team's success.

Education

• Minimum of a bachelor's degree in a related field, such as communications, marketing, public relations, journalism, business analytics, or business management. 

Work Experience

• Minimum of 3 years’ experience in digital marketing or strategy. 
• Previous experience with digital fundraising/nonprofit campaigns is helpful. 

Knowledge, Skills, and Abilities

• Fundamental understanding of digital engagement, marketing, and fundraising principles, strategies, and best practices. 
• Familiarity with digital campaign analytics and performance metrics. 
• Experience with ECRM platforms is a plus. 
• Proficiency in digital marketing tools and platforms such as Facebook Ads Manager and Google Ads. 
• Strong analytical skills to interpret campaign data and develop insights. 
• Strong organizational skills to manage multiple campaigns and tasks simultaneously. 
• Ability to develop and execute strategic digital marketing plans and make data-driven decisions and recommendations.

MarkeTeam is an equal opportunity employer.

MarkeTeam recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex (including pregnancy and gender identity), sexual orientation, transgender status, disability, age, family or marital status, genetic information, military or veteran status, and other protected status as required by applicable law.

At MarkeTeam, we have a clear vision: to foster and maintain a supportive and cooperative workplace that celebrates uniqueness and advances equity. We pride ourselves on helping people help people, and we know our company runs on the hard work and dedication of our passionate and creative employees. Diversity, Equity and Inclusion is more than a commitment at MarkeTeam—it is in everything that we do.