Digital Marketing Specialist

Principal Responsibility:  The Digital Marketing Specialist is primarily responsible for collaborating with the Marketing Manager for the advertising and marketing activities of APAA. The Digital Marketing Specialist assists in creating, editing, and producing photo/video content for social media. They collaborate with the Marketing Manager to maintain a unified voice across social media channels. They are responsible for capturing, and crafting engaging social media content and other strategies to help drive brand awareness, customer engagement, and sales.

Position is Hourly, non-exempt Reports to: Marketing Manager

Position Supports: Chief Marketing Officer (CMO) Auction Curator (COO), Chief Editor

The Marketing Specialist is Responsible For:

1. Create content in various formats by interacting with team members, buyers, sellers, inventory for sale, vendors, and other networking connections.
2. Video production and editing to ensure videos are optimized on different social media platforms, websites, and email.
3. Collaboration in developing marketing and sales campaigns, and analyzing performance data to optimize strategies for better results.
4. Work with the marketing team to ensure social media, calendars, and metrics are captured and sent to the Marketing Manager.
5. Design social media posts to sustain readers’ curiosity and create buzz around new auctions.
6. Integrate marketing and sales objectives by planning, developing, implementing, evaluating advertisements, and participating in presentations and trade shows.
7. Identifies marketing opportunities by understanding consumer requirements.
8. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities, as well as holidays, special events, and anniversaries.
9. Suggest new ways to attract prospective customers, promotions, competitions, and campaigns.
10. Develop and maintain an optimal posting schedule, considering web traffic and customer engagement metrics.

Supervisory Responsibilities

This position has no supervisory responsibilities.   

Knowledge, Skills, & Abilities

1. Demonstrate ability to navigate programs like Photoshop, Adobe Premier, and CapCut
2. Proven experience in video production, editing, and social media content creation.
3. Demonstrate knowledge of Meta products including Facebook, Instagram, and Meta Ads.
4. Ability to use other social media platforms like YouTube, TikTok, LinkedIn, etc.
5. Have excellent knowledge of marketing computer software, Dropbox, and online applications (CRM tools, Online analytics, Google AdWords, etc.).
6. Proven experience in marketing & social media.
7. Strong interpersonal communication, multi-tasking, people skills, and adherence to deadlines.
8. Good understanding of marketing principles with strong interpersonal skills.
9. Well-organized with a customer-oriented approach.
10. Good knowledge of market research techniques and databases.
11. BS/BA in Marketing, Business, Public Relations, or relevant fields is preferred, but optional. 
12. Excellent organizational skills with the ability to confidentially process and maintain data with attention to detail.
13. Ability to maintain a positive, supportive, solution-focused attitude.

Minimum Qualifications

1. Bachelor’s degree (or equivalent) in marketing, business, or related field preferred, but not required. 
2. Proficiency with online marketing and social media strategy.
3. Proven success in designing interactive applications and networking platforms.
4. Proficiency in MS Office and Google Workspace Applications.
5. Valid Alaska Driver’s license
6. Ability to pass a background and reference check. 

Working Environment

The work environment characteristics described here represent those that must be met by an employee to perform the essential functions of this job successfully.  APAA is a locally grown and Alaskan-owned small business that maintains high standards within a fast-paced environment that requires regular attendance and attention to multiple ongoing tasks that may overlap. Occasional overtime is required.

Job Type: Full-time

Benefits: 401(k)

401(k) matching

Employee Assistance Program

Employee Discount

Paid Time Off

Paid Holidays

Professional Development Assistance

Referral Program

Non-Employer Funded and Voluntary Supplemental Health Benefits

Schedule: M-F, 9a-6p, 1-Hour Unpaid Break for an 8-Hour Shift 

Experience: MS Office/Google Workspace applications for one year (Preferred)

General Standards

1. All client materials and information will be held strictly confidential outside the company.  
2. All telephone calls and correspondence, both internal and external, will be returned within one business day and within two hours whenever possible.
3. All employees are responsible for utilizing company technology accurately to leverage online resources and further our competitive advantage in the market.
4. Every member of the team is responsible for bringing solutions to the table; we never present a problem without a recommendation for its resolution.
5. Each member of the team is responsible for the relationships we have with our clients; attention to the client experience is always top of mind.
6. Employees will provide staff assistance as requested, with a spirit of helpfulness. This means each employee may be asked from time to time to cover in other departments as a matter of exception, not routine.
7. Employees are encouraged to recommend ideas for the betterment of the company, innovations, and improvements within their department and position