AVP Communications and Marketing

Department/Unit:

Marketing

Work Shift:

Day (United States of America)

Salary Range:

$106,604.71 - $170,567.54

Qualifications

Bachelor’s degree in marketing, communications, public relations, or a related field—or equivalent experience. He or she must have 10 to 15 years of experience in marketing, public relations, media relations, journalism or a related field or job assignment that extensively utilizes communications skills.

Must have excellent communications (written, visual, and oral), staff and project management and interpersonal skills, as well as the ability to think strategically, coordinate projects, meet deadlines, interact positively with public and internal audiences and multi-task. The ideal candidate will have experience managing and developing integrated campaigns using the Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Cloud, and management of web and social media content systems. He or she must be a team player, self-starter and creative thinker who can thrive in a complex organization.

Position Overview

Reporting to the Vice President for Communications and Marketing, the AVP for Communications and Marketing will hold a key role in guiding activities for the advertising and promotion of the Albany Med Health System. As such, they will serve as the primary liaison for marketing needs at Columbia Memorial Health, Glens Falls Hospital, and Saratoga Hospital. Collaborating with members of the team in all locations, the AVP for Communications and Marketing will drive the creation of content that builds awareness and appreciation for the Albany Med Health System and its hospitals. They will oversee the advertising strategy between overall System and campus-level marketing. They will also support additional needs of communications and marketing on community campuses and in Albany as well as business operations for the department.

Specific Responsibilities

• Working with VP of Communications and Marketing and leaders at all System hospitals to develop, execute, and oversee marketing strategies.
• Ensuring the integration and continuity of marketing products between community hospitals and the Health System.
• Coordinating System and hospital marketing efforts to ensure consistency in messaging, placement, and strategy.
• Supporting the Albany Med Health System’s mission, vision, values, strategic plan, and priorities.
• Serving on the Department’s creative team.
• Cultivating and maintaining relationships with various departments/divisions/units within the System and its campuses.
• Tracking service line, digital, and market data to ensure strategies are effective.
• Aligning a multi-located team under the department’s guiding principles and the System’s strategic plan.
• Supporting the operations of department through the oversight of budget and staff, as well as ensuring alignment with institutional priorities.
• Identifying new opportunities and platforms to expand the marketing footprint.
• Managing multiple projects at once and working well under deadlines.
• Representing the Communications and Marketing department to leadership at the System and community levels.
• Assisting the VP with the business operations of the department, including responsibilities for strategy and team and financial management.
• Continuing to grow as a marketing professional by remaining informed about the Albany Med Health System, its hospitals, its people and programs, and issues and advances in health care and higher education.
• Staying abreast of the latest trends in communications, marketing, public relations and social and news media.
• Performing a variety of other duties as assigned.
  
  

QUALIFICATIONS

Bachelor’s degree in marketing, communications, public relations, or a related field—or equivalent experience. He or she must have 10 to 15 years of experience in marketing, public relations, media relations, journalism or a related field or job assignment that extensively utilizes communications skills.

Must have excellent communications (written, visual, and oral), staff and project management and interpersonal skills, as well as the ability to think strategically, coordinate projects, meet deadlines, interact positively with public and internal audiences and multi-task. The ideal candidate will have experience managing and developing integrated campaigns using the Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Cloud, and management of web and social media content systems. He or she must be a team player, self-starter and creative thinker who can thrive in a complex organization.

POSITION OVERVIEW

Reporting to the Vice President for Communications and Marketing, the AVP for Communications and Marketing will hold a key role in guiding activities for the advertising and promotion of the Albany Med Health System. As such, they will serve as the primary liaison for marketing needs at Columbia Memorial Health, Glens Falls Hospital, and Saratoga Hospital. Collaborating with members of the team in all locations, the AVP for Communications and Marketing will drive the creation of content that builds awareness and appreciation for the Albany Med Health System and its hospitals. They will oversee the advertising strategy between overall System and campus-level marketing. They will also support additional needs of communications and marketing on community campuses and in Albany as well as business operations for the department.

SPECIFIC RESPONSIBILITIES

• Working with VP of Communications and Marketing and leaders at all System hospitals to develop, execute, and oversee marketing strategies.
• Ensuring the integration and continuity of marketing products between community hospitals and the Health System.
• Coordinating System and hospital marketing efforts to ensure consistency in messaging, placement, and strategy.
• Supporting the Albany Med Health System’s mission, vision, values, strategic plan, and priorities.
• Serving on the Department’s creative team.
• Cultivating and maintaining relationships with various departments/divisions/units within the System and its campuses.
• Tracking service line, digital, and market data to ensure strategies are effective.
• Aligning a multi-located team under the department’s guiding principles and the System’s strategic plan.
• Supporting the operations of department through the oversight of budget and staff, as well as ensuring alignment with institutional priorities.
• Identifying new opportunities and platforms to expand the marketing footprint.
• Managing multiple projects at once and working well under deadlines.
• Representing the Communications and Marketing department to leadership at the System and community levels.
• Assisting the VP with the business operations of the department, including responsibilities for strategy and team and financial management.
• Continuing to grow as a marketing professional by remaining informed about the Albany Med Health System, its hospitals, its people and programs, and issues and advances in health care and higher education.
• Staying abreast of the latest trends in communications, marketing, public relations and social and news media.
• Performing a variety of other duties as assigned.
  
  

Thank you for your interest in Albany Medical Center!

Albany Medical is an equal opportunity employer.

This role may require access to information considered sensitive to Albany Medical Center, its patients, affiliates, and partners, including but not limited to HIPAA Protected Health Information and other information regulated by Federal and New York State statutes. Workforce members are expected to ensure that:

Access to information is based on a “need to know” and is the minimum necessary to properly perform assigned duties. Use or disclosure shall not exceed the minimum amount of information needed to accomplish an intended purpose. Reasonable efforts, consistent with Albany Med Center policies and standards, shall be made to ensure that information is adequately protected from unauthorized access and modification.