Marketing Advisor

MARKETING ADVISOR, ALBERTA MUNICIPALITIES

Role

Reporting to the Senior Manager, Marketing, the Marketing Co-ordinator plays a key role in developing and executing tactics to enhance the visibility of our products and services for municipalities. The role works in close collaboration with the Senior Manager, Marketing to:

• create compelling content;
• create and distribute internal and external marketing and communication materials;
• contribute to social media platforms and website;
• support & collaborate with key stakeholders.
  
  

The incumbent will possess strong communication and marketing skills. A strong understanding of stakeholder management is required to engage key partners in development, launch, and ongoing delivery of marketing communications, including supports for the Business Development department, digital campaigns, marketing collateral, and website content. Furthermore, the incumbent will spend 50% of their time supporting the Clean Energy Improvement Program, so knowledge of energy efficiency, renewable energy technologies, climate adaptation, and an understanding of the energy, environmental, and economic landscape in Alberta will be an asset.

Know-How

Practical / Technical Knowledge

• Post-secondary education and 2 - 5 years of experience in communications, marketing and communications and/or other closely related field, or any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.
• Knowledge of and experience in the energy efficiency and/or renewable energy sector, provincial or municipal government(s), or a related field is desirable, but not essential.
• Demonstrated experience in developing persuasive and engaging content (e.g., website content, blogs, videos, social media posts).
• Demonstrated experience in website management and content management systems (CMS).
• Understanding of how to identify, map, and manage stakeholders.
• Proficiency in WordPress or Drupal, social media scheduling tools (e.g. Sprout), Adobe Suite (mostly Photoshop, InDesign, and Illustrator), and email marketing tools (e.g. MailChimp).
• Savvy with social media and marketing digital strategies (e.g., X/Twitter, Facebook, LinkedIn, Google Analytics, search engine optimization, etc.).
• Demonstrated fluency in using standard office software packages (MS Office: SharePoint, Planner, Excel, Word, PowerPoint, Outlook)
• Knowledge of or experience in working with energy efficiency, renewable energy, environmental management systems, climate change initiatives or similar.
• Experience in executing and co-ordinating marketing tactics and campaigns.
  
  

Planning, Organizing, and Integrating

• Team-oriented, hands-on, highly skilled, adaptive, and client-focused.
• Strong time management skills to handle multiple priorities and various program projects.
• Ability to exercise independent judgment, set priorities and make decisions in a fast paced and complex working environment.
• Sound business ethics, including the protection of proprietary and confidential information.
• Ability to apply detailed knowledge of organizational procedures to make independent decisions and serve as a credible resource.
  
  

Communicating And Influencing Skills

• Outstanding writing, public speaking, and communication skills are essential.
• Extraordinary attention to detail, quality, organizational, and problem-solving skills.
• Ability to manage external vendors such as creative and digital agencies, and event staff.
• Excellent interpersonal and relationship management skills.
• Demonstrate strong interpersonal skills with the ability to inspire, support and collaborate with team members.
• Ability to foster relationships with stakeholders, both internal and external, and work individually and as part of a team.
• Ability to form and maintain effective relationships with coworkers and build strong professional relationships over the phone, email, and in-person.
  
  

Responsibilities

• Support the Senior Manager, Marketing in developing and deploying engaging, thoughtful, and marketing content that drive engagement in Alberta Municipalities products & services, including Energy, Insurance, Retirements Services, Employee Benefits and the Clean Energy Improvement Program (CEIP).
• Draft, create, and co-ordinate content for website, social media, marketing collateral, presentation slide decks, newsletters, advertisements, trade shows, etc.
• Co-ordinate the creation and distribution of marketing collateral, driving lead generation and pushing prospects to take the desired action for ABmunis’ products & services.
• Ensure that all brand communication elements are consistent and accurate, and are reflective of the current brand strategy, plan, and communication objectives.
• Co-ordinate external vendors (creative and web agencies) if required to ensure creative is aligned with messaging and brand.
• Ability to stay abreast of trends, risks, and innovations in climate change, energy efficiency, renewable energy and property assessed clean energy.
• In collaboration with staff, plan and coordinate workshops, webinars, events, and various creative marketing, education and outreach tasks that build awareness of and inspire participation in Alberta Municipalities’ programs by cities, towns, villages, summer villages, municipal districts and counties across Alberta.
• Track, monitor, and report performance of communication channels and campaigns.
• Represent Alberta Municipalities CEIP at events, trade shows, and meetings of relevant organizations (working on evenings and weekends may be required).