Communications & Social Media Specialist

About alexanderwang: alexanderwang is a global luxury lifestyle brand that challenges the conformity of luxury fashion at the intersection of high and low culture. Since its launch in 2005, the Alexander Wang brand has continued to redefine luxury through sharp design, while simultaneously creating a world that questions everything and embraces reinvention. Born and raised in San Francisco, California, Alexander Wang moved to New York City and launched his eponymous label nearly 20 years ago and has spearheaded the brand’s growth into a global lifestyle brand offering high-quality womenswear, menswear, and accessories.

Summary: alexanderwang is searching for a highly collaborative, adaptive, and detail-oriented individual to support the Chief Marketing Officer & Marketing team on social media and VIP/ influencer relations. The Communications & Social Media Specialist will collaborate on implementation of strategic plans, while working with various stakeholders to deploy campaigns on social media and foster relationships with our VIP/ influencer community. You will be the bridge between the brand and our audience, ensuring that our community feels connected, engaged, and valued. This role requires creativity, strong communication skills, and a passion for fashion and social media. The ideal candidate will be quick on their feet, willing to accept a challenge, understand creative nuances per platform, and have a passion for social media and influencer marketing. This role will report directly into the VP, Communications & Retail Marketing, with a matrix to the Director, VIP.

Job Responsibilities include but are not limited to:

Social Media

• Actively engage with our online community across various platforms. Maintain social media presence across platforms such as Instagram, TikTok, Red, WeChat, etc.
• Organize social calendars week to week and administer posting
• Primary Platforms: Instagram Instagram Stories and TikTok
• Secondary Platforms: Twitter, Facebook, YouTube and Pinterest.
• Primary APAC Social: Weibo, WeChat, Redbook and Douyin.
• Social Management / Scheduling Tool: Sprout Social
• Monitor trends, conversations, and feedback within the fashion and lifestyle space to identify opportunities for brand growth and improvement.
• Conduct regular social media analytics and reporting to measure performance and inform future content and engagement strategies
• Reporting: Excel and PowerPoint
• Analytics tools: Sprout Social and Lefty
• Working knowledge of Primary social platforms (both APAC and ROW) and best practices of the day
• Weekly touch point with VP, Retail and comms to share calendar, reports, relevant market ‘news’ (by industry) and additional ideas
• Keep on the pulse of social media to feed trends by platform, and timely content ideas for the marketing team to live-capture trends & momentum.
• Practice continuous improvement of our social media presence and knowledge on trending social media platforms

VIP/ Influencer support

• Support Dir, VIP in executing the global influencer strategy with organic and paid ambassadors, ranging from micro/ macro influencers, KOC and KOL.
• Build and maintain relationships with influencers, ambassadors, and key community members to promote organic brand awareness.
• Own all influencer outreach.
• Track gifting orders according to seasonal strategy.
• Make sure that product gifting orders are strategically sent out prior to launches to ensure demand.
• Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram and Tiktok.
• Track EMV, impressions and CVR to determine ROI on all gifting opportunities.

Position Skills:

• 2 years experience in social media/ influencer — fashion preferred
• Bachelor’s degree preferred, or equivalent relevant fashion/social media experience Proficient in Instagram and TikTok Posting tools
• Proficient in TikTok, Instagram, Facebook, X, and YouTube
• Nice to have: working knowledge in Weibo, WeChat, Redbook and douyin
• Proficient in Microsoft Office (Excel, PowerPoint, Word, etc)
• Knowledge of analytics tools such as Sprout Social and Lefty
• Ability to recognize and join relevant conversations surrounding pop culture and social media trends
• Knowledge of the alexander wang brand lifestyle and history

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $70,000 to $75,000, which represents a range commensurate with experience, knowledge, and skills required.