Associate Director, Patient Services Marketing

Title : Associate Director, Patient Services Marketing

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Location : Boston, MA or New Haven, CTPosition may require up to 30% travel.This is what you will do : This position will drive the development, implementation, and day-to-day management of marketing projects supporting digital patient engagement, patient Access Programs and overall the Patient Services brand, OneSource. It will include material development, approval, and roll-out of tactics across a growing number of indications. This will be an excellent opportunity to master patient access and portfolio marketing in a fast-paced growth environment.You will be responsible for : Material development and management of projects focused on patient access (including, but not limited to promotional material, administrative emails, and communication support)Material development and marketing management related to patient support servicesOmnichannel and digital marketing tactics related to patient support servicesSupporting development and MLR approval of marketing material for the OneSource brand that is directed to patients, accounts, and other external customersLead channel strategy and development of Field / Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS / MMS, SEM / SEO, and printDeveloping and executing AI-driven marketing campaigns for patientsUsing AI tools for customer segmentation and personalized marketingStaying updated with the latest AI technology and trends in health technology marketingWorking directly with contracted agencies to manage projects within assigned budgets and timelinesDeveloping and maintaining good communication and collaboration with many internal cross functional stakeholdersYou will need to have : Bachelor’s degree in the Life Sciences or other relevant field3-5 years of professional healthcare industry experience and an understanding of marketing principles, including key principles of brand management, professional promotion, and patient educationProven success in leading digital marketing strategies, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS / MMS, SEM / SEO, and printProven success in developing and executing AI-driven marketing campaigns for patientsExperience supporting material through the PRC (MLR) review processProven ability working successfully in a fast-paced cross functional environment with many stakeholders that have competing interestsComfort working through uncertainty while managing multiple, competing, and frequently shifting prioritiesWorking knowledge of legal, regulatory, and compliance rules within the biotech / pharmaceutical industryAbility to work with external vendors during the SOW, PO, and project budget accrual processesStrong fluency in English (written and spoken language)Strong knowledge of MS Office and ability to create and edit documents using Microsoft PowerPoint, Excel, and WordAbility to present to internal and external stakeholders of 2 to 100 peopleAbility to travel 30% of time, including weekend travelThe duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to : use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.We would prefer for you to have : Experience working in patient services or market access marketing in the rare disease industry or at an advertising agency supporting a patient services organizationStrong passion for digital advancement and an innovative mindsetLong term career aspiration for patient engagement and consumer marketing

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