What are the responsibilities and job description for the Retention Manager position at Alfa Wave Agency?
Refer-A-Friend" Program Manager for a Direct-to-Consumer Online Health & Wellness Brand! / Full-Time, 100% Remote
About the Role :
Alfa Wave Agency is currently partnered with a leading wellness brand offering premium supplements, nutrition guides, and holistic lifestyle programs designed to empower millions of people to take control of their health. From collagen peptides to electrolytes and immunity boosting greens powders, this brand has an emphasis on high-quality natural ingredients. Their passion for wellness goes beyond their products, it's also at the core of their company culture and daily operations. From wellness retreats to mid-day walking calls, they are a team who practices what they preach. As their Retention Marketing division expands, they are seeking an experienced "Refer-A-Friend" Program Manager to design and lead their strategic Customer Referral Program from scratch.
As the " Refer-A-Friend" Program Manager you will develop and implement a referral strategy that inspires and incentivizes their existing customer base to share the brand with others. You will play a key part in driving customer engagement, loyalty, and lifetime value by setting up a data-driven referral program that integrates seamlessly across teams and is continuously optimized for success. If you're excited to be part of a brand that truly values personal health and fosters a collaborative culture, this opportunity might be for you!
Key Responsibilities :
- Develop and implement a customer referral program that aligns with brand goals, boosting both acquisition and retention.
- Design compelling rewards and incentives that inspire existing customers to refer friends and family.
- Collaborate closely with marketing, sales, and product teams to weave the referral program into broader brand initiatives.
- Plan, execute, and manage referral campaigns, A / B tests, and ongoing promotions to enhance program reach and effectiveness.
- Monitor and analyze key metrics like referral conversions, customer acquisition cost, and program ROI to fine-tune performance.
- Provide leadership with regular insights, challenges, and opportunities to scale the program.
What You Bring :
Salary & Benefits :
If you’re eager to join a mission-driven team helping people live healthier lives, we’d love to hear from you. Apply today with your resume!
Salary : $75,000 - $90,000