Global GP Portfolio Director

Department: Marketing

Location: US-California-San Jose

Compensation: $231,500 - $271,200 / year

Description

This position is ideal for experienced marketing professionals to join the Global GP Portfolio team as a Director, Global GP Portfolio, leading the upstream and downstream marketing strategies for the General Practitioner (GP) category. Partnering with cross-functional teams, you'll drive market segmentation, customer profiling, and strategic growth initiatives, while also leading global marketing campaigns and materials to support regional execution. This role is critical in shaping the company's success in the GP dental segment and ensuring global market leadership.

Role expectations

• Support the GP Product portfolio in defining and executing the global strategy.
• Working with regional teams to align on business priorities.
• Conduct market segmentation and customer profiling to identify opportunities for category growth.
• Develop and implement strategic initiatives to drive adoption and expansion of the GP category.
• Lead the creation of global marketing materials, messaging, and toolkits for regional adaptation.
• Partner with regional marketing teams to ensure alignment and execution of global campaigns.
• Work with global product managers and professional marketing teams to influence product roadmaps and go-to-market strategies.
• Develop and track KPIs to measure success and optimize marketing efforts.
• Collaborate with key opinion leaders (KOLs) and professional organizations to drive thought leadership and education.
  
  

What We're Looking For

• Education: Bachelor's degree in marketing, business, or a related field; MBA preferred.
• Experience: 12 years in upstream and downstream marketing, portfolio strategy, or product management within the dental, medical device, or healthcare industry. Dental is preferred.
• Skills: Strong analytical abilities, experience in market segmentation, customer insights, and go-to-market strategy.
• Communication: Excellent stakeholder management and communication skills, with experience in presenting to senior leadership.
• Teamwork: Ability to work collaboratively across global and regional teams, influencing without direct authority.
• Specialized Experience: Expertise in enabling general clinical practitioners to adopt and integrate procedures traditionally performed by specialists. E.g. dental implantology from dental surgeons to general dentists.
• Experience with marketing automation tools, CRM systems, and digital marketing strategies.
• Strong understanding of GP dental workflows and purchasing behaviors.
• Proficiency in data-driven decision-making and business analytics.
  
  

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Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.