Global Professional Marketing Director

Description

About this opportunity

The Global Professional Marketing Director will be responsible for supporting and coordinating Align’s global professional marketing strategy, working closely to support the VP Global Product Management and Professional Marketing. This will include coordinating global marketing objectives and channel strategies leading customer profiling and segmentation, defining customer adoption and retention strategies, developing channel messaging strategies and implementation, and increasing trust and relevancy through marketing initiatives and campaigns. They will also be responsible for establishing and implementing professional marketing fundamentals across the organization, including adoption of marketing technologies, building discipline in data analytics, and capability building within the function. This person will need to work collaboratively with cross-functional leaders, including those in regional and local marketing, clinical education, product management, finance and R&D to ensure that programs and initiatives drive customer adoption and product utilization.

The ideal candidate needs to demonstrate excellent strategic thinking, strong technical mastery, expertise in orchestrating product and digital journeys for customers, and ability to work closely with global product and regional commercial teams.  This role will report to the VP Global Product and Professional marketing and partner closely with key commercial leaders across functions and geographies.

In this role, you will…

• Engage with product managers and commercial leaders to set the professional channel strategy
• Support the definition customer profiling and segmentation approach and coordinate best-practice sharing and implementation through the regional teams
• Working with the VP Global Product Management and Professional Marketing, develop clear, consistent and compelling channel messaging that sits within an overall Align professional marketing schedule
• Assess customer acquisition and retention strategies, making recommendations and supporting implementation to increase adoption and utilization
• Leverage data and insights to explore opportunities to improve professional marketing deliverables and tactics
• Be the primary person responsible to coordinate efforts to establish degree of in-source / out-source on product marketing assets and coordinate with agencies where applicable as the primary point of contact
• Establish sound working relationships between global professional, regional and consumer marketing to ensure a coherent and consistent approach to brand
• Lead the development of commercial roadmap planning and act as key point of contact to establish clear commercial deliverables to support company and regional product and commercial objectives
• Work with regional leaders to establish and lead best-practice and coordination / consistency of key commercial programs including new doctor onboarding and segment-specific growth programs
• Develop and implement competency / capability building within the professional marketing team and associated development roadmap
• Define and implement a range of professional marketing fundamentals including adoption of key technologies, discipline in the use of data and analytics, and professional marketing capability building

In this role, you’ll need …

Key Responsibilities

See job description

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Global Diversity Statement :

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement :

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

Your growth and well-being :

At Align, every smile matters. We are committed to supporting your health, contentment, and professional development through tools and initiatives designed to help you thrive. While benefits may vary by location, you can expect the following wherever you join us :

Country-specific details will be shared with you by your recruiter during the interview process.

Discover Align :

At Align Technology, we are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

As part of our commitment to innovation, Align Technology includes Exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace diversity and nurture employee well-being?

Explore Align's culture here!

Want to discover more about Exocad and Cubicure ? Click on their names for additional information.