What are the responsibilities and job description for the Sr. Manager, Global Consumer Marketing position at Align Technology?

Job Description

Description

The Sr. Manager, Global Consumer Marketing is a critical leader within the Consumer Marketing team. The ultimate objective of this role, and the overarching Consumer team, is to establish Invisalign as the most consumer-requested brand in orthodontics worldwide. This role requires a strategic mindset, expertise in global marketing execution, and demonstrated ability to leverage partnerships with iconic organizations and influencers to amplify brand impact on a global scale.

Who you are :

You are a global marketer with expertise in consumer insights, digital marketing, and brand management. You’re a team player, communicator, strategist, and executor. You bring a hands-on approach to managing complex, high-visibility marketing initiatives across multiple markets and channels. You’ve successfully led global marketing programs, collaborated across geographies, and established and managed high-profile strategic partnerships and influencer campaigns that resonate with diverse audiences worldwide.

Role expectations

Be a key leader in the Global Consumer Marketing team, focused on driving awareness, reach, and leads for the Invisalign brand across international markets.
Develop and execute a global consumer marketing strategy that aligns with regional priorities and drives cohesive brand growth worldwide.
Build and manage strategic partnerships with high-profile organizations, including NFL and NBA teams, international sports organizations, and other influential partners, to enhance brand recognition and engagement across diverse markets.
Identify, collaborate with, and manage global influencer partnerships across social media, entertainment, and industry-relevant sectors to amplify brand messaging and reach targeted consumer segments.
Collaborate with regional marketing teams to adapt global strategies for local relevance while ensuring consistency in brand messaging and execution.
Own the partnerships and influencer strategy, program execution, and ongoing optimization, focusing on delivering measurable growth in global KPIs.
Lead cross-functional and cross-geographical teams in the creation and execution of impactful marketing campaigns, influencer initiatives, and partnerships that support global business strategies.
Monitor and analyze the performance of global marketing initiatives, including influencer campaigns and partnerships, ensuring alignment with business objectives and identifying opportunities for continuous improvement.
Partner with social, creative, and regional teams to develop compelling content and initiatives that resonate with diverse global audiences.
Contribute to the Annual Operating Plan by integrating global partnership and influencer marketing initiatives and delivering a roadmap for scalable growth.
Write and own strategic creative briefs and project briefs that strengthen the brand’s global equity.

What we're looking for

A Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).

10 years of marketing experience, with a strong emphasis on global consumer marketing, digital marketing, and brand management.

Proven experience managing global marketing campaigns, influencer partnerships, and brand initiatives across multiple regions and markets.

Expertise in identifying and managing relationships with global influencers, including strategy development, campaign execution, and performance tracking.

A deep understanding of consumer insights, cultural nuances, and market dynamics across regions.

Strong project management skills with a proven track record of managing complex, global initiatives.

The ability to collaborate effectively with cross-functional teams in a matrixed and multicultural environment.

Experience in fast-paced environments with a commitment to delivering quality outcomes.

Exceptional communication, collaboration, and interpersonal skills, with the ability to influence stakeholders across levels and geographies.

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Sr. Manager, Global Consumer Marketing

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