Aligned Management Services and our partner practices in ophthalmology and optometry are dedicated to redefining the way we connect with our patients through engaging, innovative, and impactful content. We are looking for a talented Content Creator to join our team and help us bring to life compelling narratives that capture interest and elevate our practices’ presence across all digital channels.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
JOB OVERVIEW
The ideal candidate will be a goal-oriented creative with a background in video capture and editing, experience in paid social media advertising, and the ability to create SEO-oriented blog content. You will be responsible for capturing content to support multiple clients to drive engagement, promote brand awareness, and meet business objectives. This role requires a strong focus on storytelling, monitoring of social media trends and best practices, and data-driven analysis of digital campaigns. This position will report to the Director of Marketing and serve as a vital member of our newly formed in-house marketing team.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
- Video Content Creation & Video Editing :
Film interviews and other content with clinic team members and physicians.
Produce high-quality video content, including long-form videos, promotional videos, and branded storytelling, using software such as Adobe Premiere Pro for YouTube and website.Utilize CapCut to create engaging, platform-specific content optimized for TikTok and Meta Reels.Edit raw footage into visually compelling pieces that align with brand guidelines and messaging.Develop graphics, motion graphics, and animations as needed using Adobe After Effects, Photoshop, and Illustrator.Maintain a consistent quality of storytelling across all content, ensuring each piece has a strong narrative structure that resonates with the audience.Develop and implement paid social media strategies across platforms such as Facebook, Instagram, TikTok, and YouTube for multiple partner practices.Create, monitor, and optimize ad campaigns, including video ads, carousel ads, and sponsored content, ensuring maximum ROI and engagement.Manage and execute content strategies for multiple accounts or clients, ensuring tailored messaging and goals for each.Analyze performance data and adjust content and strategy based on insights to continually improve campaign effectiveness.Blog and Social Media Content :Execute company content calendar that aligns with marketing campaigns and seasonal trends.
Write compelling copy for social media posts, video scripts, and digital ads that capture attention and drive action.Conduct effective interviews to capture authentic stories and insights from clients, team members, and brand partners.Craft and publish SEO-driven blogs.Familiarity with AI tools and how to utilize to maximize output and develop content strategies.REQUIRED SKILLS AND QUALIFICATIONS
Video Editing : Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar. Experience with Adobe After Effects for motion graphics and animations is a plus.Graphic Design : Knowledge of Adobe Creative Suite (Photoshop, Illustrator) for creating visuals and thumbnails.Paid Social Media Expertise : Understanding of paid social media advertising, including audience targeting, ad placements, budgeting, and analytics.Storytelling : Exceptional storytelling abilities, with a focus on crafting compelling narratives that resonate with audiences.Trend Monitoring : Ability to stay ahead of social media trends and incorporate relevant content ideas into strategies.Copywriting : Excellent writing skills with the ability to create compelling, engaging, and on-brand content across various channels.Analytics & Optimization : Experience with social media analytics tools and a data-driven approach to optimizing content and campaigns.Interviewing Skills : Ability to conduct effective interviews that draw out meaningful stories and insights.Project Management : Strong organizational skills with the ability to manage multiple projects, meet deadlines, and collaborate effectively with cross-functional teams.Account / Client Management : Experience managing content for multiple accounts or clients, ensuring consistency, quality, and alignment with brand strategies.PREFERRED QUALIFICATIONS
2-4 years of experience in video content creation, SEO-focused writing, and social media advertising.Exceptional portfolio of previous content creation (video, social, written).Familiarity with SEO best practices and content marketing strategies.Knowledge of emerging social media platforms and trends.Previous healthcare / medical industry experience is a plus.Bachelor’s Degree in Marketing or related applicable field.Availability / Hours : Full-Time Exempt Employment
Monday : 8 a.m. – 5 p.m.Tuesday : 8 a.m. – 5 p.m.Wednesday : 8 a.m. – 5 p.m.Thursday : 8 a.m. – 5 p.m.Friday : 8 a.m. – 5 p.m.Why Join Us?
Patient Experience : Work with a team that is routed in listening to our patients and doing the right thing for them.Career Growth : Start your career with opportunities for professional development and advancement.Supportive Environment : Be part of a collaborative team that values patient care and employee well-being.What We Offer
We believe in rewarding our team with more than just a paycheck. Our total compensation portfolio is designed to support your well-being, professional growth, and work-life balance. Here’s a glimpse of what you can look forward to :
Salary : We are proud to offer a competitive salary within the market.Health and Wellness : Comprehensive medical and dental insurance to keep you and your family healthy. Plus, wellness programs and resources to support your overall well-being.Financial Security : Competitive salary, 401(k) contribution, and financial planning assistance to help you secure your financial future.Work-Life Balance : Paid time off, flexible work schedules, Employee Assistance Programs, and remote work options to help you balance your professional and personal life.Professional Development : Continuous learning opportunities and career advancement programs to help you grow and succeed in your career.Community and Culture : Inclusive and collaborative work environment, company-sponsored events, and volunteer opportunities to foster a sense of community and purpose.Voluntary Benefits : To help support you and your family we offer a wide range of voluntary benefits including Life, Hospital, Accident, and Critical Illness.Join us and experience a workplace that values your contributions and invests in your success. Explore the possibilities with AMS.
AMS is an equal opportunity employer and welcomes applications from all backgrounds.
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