What are the responsibilities and job description for the SEO & Google Ad Specialist position at Allaire Rehab & Nursing?
Working for Allaire Health Services, means becoming a member of our family. We believe caring for seniors is a uniquely rewarding experience and there is no better place to realize that experience than with us. You will be an integral member of our team and share in the opportunity to make a difference in the lives of our residents each day. Our success is a result of hiring great people and that sets us apart.
Benefits:
- Competitive Rates
- Career Advancement
- Flexible Schedule
- PTO - Vacation, Sick and Holiday pay
- Medical, Vission and Dental Insurance
- Hospital, Accident, Cancer, Short Term Disability, and Life Insurance
Responsibilities:
- Develop optimization strategies and ad campaigns that increase the company's search engine results rankings, driving in leads and new business
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO and Google Ads strategy
- Write compelling and high-quality website and ad content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
Qualifications:
- 2-3 years experience in successfully developing and executing SEO campaigns and Google Ads campaigns
- Google Ads Certification
- Fluent in English
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent communication skills (written and verbal)
- Comfortable analyzing high volumes of data daily
- Familiarity with WordPress or other content management systems
- Experience managing large advertising budgets
- Ability to learn quickly and apply knowledge to initiatives
- A self-starter with strong multi-tasking ability and excellent attention to detail
- Experience with other aspects of marketing such as design and creative experience- a plus
- Experience in healthcare and project management- a plus
- Bachelor’s degree (BA/BS) in a related field- a plus
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