What are the responsibilities and job description for the Marketing Manager Job at Alliance Credit Union in Lubbock position at Alliance Credit Union?
The Marketing Manager performs support tasks for the SVP of Marketing while managing day-to-day marketing programs and projects, ensuring efficiency and smooth workflow. Responsibilities include managing and mentoring marketing team, conducting market research and analysis, reviewing marketing plans and strategies, coordinating with different departments, and participating in creating marketing materials. They must monitor the progress of marketing operations, producing progress reports for the vice president and other executives. The Marketing Manager guides the development and implementation of strategies and activities that enhance ALLIANCE's visibility, promote, and protect its brand and reputation among external and internal constituents, and ensures strategic alignment among all external and internal communications deployed across multiple platforms and channels.