Job Description
Job Description
Join Our Team as a Website Manager - Ignite Your Career in Digital Excellence! 🔥
Are you a tech-savvy wizard with a passion for optimizing digital landscapes? Alliance Franchise Brands wants YOU to be the driving force behind our online success!
The Website Manager administers, maintains, troubleshoots and improves the 9 brand websites using the Alliance Franchise Brands proprietary content management system (CMS).
Essential functions
Analyze website traffic, engagement, conversion rates, and customer journey to uncover insights that inform strategy.
Identify drop-off points in conversion funnels and propose optimizations to increase user engagement and conversion rates.Analyze landing pages and CTAs, generating reports on performance and areas for optimization.Oversee WordPress Engine (WP Engine) management for website optimization and performance tracking.Conduct UTM compliance checks to ensure accurate tracking and reporting of campaign URLs.A / B Testing :Lead paid media A / B testing to identify the most effective ad creatives, targeting strategies, and bidding approaches.
Oversee testing strategies to improve landing pages, CTAs, and other key website components for better performance and conversion.User Behavior Analysis :Track and analyze campaign performance to identify trends, opportunities, and areas for improvement.
Provide demographic and behavioral insights to enhance targeting and campaign effectiveness.Map user journeys for reporting purposes, visualizing how users engage with marketing touchpoints.Analyze traffic sources and channels, offering recommendations for better audience targeting and engagement.Reporting and Analytics Implementation :Generate and manage comprehensive performance reports across multiple channels, including paid media, website engagement, conversion funnels, and SEO.
Design, implement, and maintain marketing dashboards, including Google Looker dashboards, for real-time performance tracking and actionable insights.Integrate and optimize analytics platforms (e.g., Google Analytics, SEMRush) to track key performance indicators (KPIs) and ensure accurate reporting.Ensure proper implementation of conversion tracking and campaign-related analytics to measure success and optimize digital marketing efforts.Apply data analytics best practices to enhance decision-making and performance insights across teams.Conduct benchmarking activities to evaluate marketing performance against industry standards and competitors.Oversee Google Tag Manager (GTM) implementation to ensure accurate tracking of user behavior and interactions.Develop and maintain an Analytics Implementation Guide and Data Dictionary as the source of truth for all analytics processes.Provide scorecard reporting to track alignment with business goals and evaluate the success of marketing initiatives.Assist and manage vendor relationships for analytics tools, ensuring accurate data reporting, optimization, and effective use of platforms.Cross-functional Collaboration :Collaborate with various teams to implement data-driven decisions and improvements.
Responsible for duties performed in cross platform environment with knowledge of how web pages react in various versions of web browsers on desktop and mobile devices.Hybrid work schedule with at least 2 days each week in officeMinimal travel to corporate office and Franchise Member eventsCompetencies
Excellent communication skills and the ability to convey complex data findings in a clear and concise manner.Strong analytical and problem-solving abilities with a keen attention to detail.Strong project management skills and the ability to prioritize tasks effectively.Required education and experience
Bachelor’s degree in marketing or related field5 years’ experience in website management and optimizationHands-on experience with technical underpinnings of the web (e.g., HTML, CSS, XML, Schema)Hands-on experience with Google Analytics, Google Tag Manager and Google ConsoleExperience in planning and leading testing strategies and personalizationTrack record of cross-departmental collaboration including IT and other internal team; also, external agencies and vendorsExperience working with customers to determine website issues and facilitate remediationWorking knowledge of SEMRush, ScreamingFrog, or similar platforms / toolsProficient in Microsoft OfficePreferred education and experience
Experience in B2B industry is preferredFamiliarity with HTML, CSS, and JavaScript is a plus.Preferred experience in franchising or multi-brand environmentValue of Joining our Team
We offer flexible health and insurance options including medical, dental and vision, employee, spouse, and child life insurance, short-and long-term disability, Healthcare FSA and Dependent care FSA, critical illness, and accident insurance. We also offer an Employee Assistance Program to support the well-being of you and your family.We provide paid holidays and paid time away to spend with your family and friends.Plan for the near and long-term with our 401K retirements savings plan with matching company contributions.Bonus eligibilityAbout Us
Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company’s brands : Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands (Including RSVP) were selected for the 2022 Entrepreneur 500 list.
Independently owned and operated franchises provide national, regional, and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.
In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.
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