What are the responsibilities and job description for the Marketing Specialist position at Alliance HCM?
AllianceHCM is seeking a full-time Marketing Specialist to join our team in Shenandoah, TX. This full-time role plays a critical part in driving brand awareness, optimizing workflows, and supporting sales enablement efforts.
Aside from earning competitive pay and working in a supportive environment, you get to enjoy the following benefits and perks:
- 100% paid medical, dental, vision, and long-term disability coverage
- Base life insurance
- A 401k plan with a generous 3-5% match
- Profit sharing to celebrate our collective success
This opportunity offers a dynamic and collaborative environment where your skills will make a meaningful impact. Keep reading to learn more!
YOUR ROLE
As a Marketing Specialist, you will oversee the execution and optimization of campaigns across email, social media, and digital advertising platforms. You will utilize Salesforce and Pardot to manage and track lead progression, ensuring that Marketing Qualified Leads (MQLs) effectively convert into Sales Qualified Leads (SQLs). A key part of your role will be enhancing processes to support sales enablement, refining lead scoring models and follow-up strategies in collaboration with the sales team. Additionally, you will analyze campaign performance, conversion rates, and revenue, using data-driven insights to improve efficiencies and optimize results.
YOUR SCHEDULE AS A MARKETING SPECIALIST
This is a full-time, on-site position based at our Shenandoah, TX campus. Work hours may vary, but the role requires close collaboration with different teams to ensure efficient execution of campaigns and lead management strategies.
REQUIREMENTS FOR A MARKETING SPECIALIST
- 3 years in marketing operations, revenue marketing, or sales enablement
- Proven success in improving MQL-to-SQL conversion and optimizing marketing-driven revenue
- Experience managing campaigns in Salesforce, Pardot, and Monday.com
- Strong data analysis skills and ability
OUR MISSION
Alliance aims to be the largest independent human capital management (HCM) company in the United States by providing the most advanced technology to customers through our proprietary, single database, cloud-based software. We help small- to medium-sized businesses manage their payroll, HR, benefits, onboarding, off-boarding, and everything in between. As the second largest privately held payroll company in the U.S., our goal is to constantly innovate and create best-in-class HCM solutions. At Alliance, our employees enjoy more than rewarding work and competitive compensation. By joining us, you become part of a team that supports and celebrates your success. We encourage everyone to push the boundaries of what's possible and test new ideas. As part of our team, you'll go as far as you want and have fun doing it.
READY TO APPLY?
Join our high-performing team and make a direct impact on HCM business growth, we invite you to apply. Complete our quick 3-minute, mobile-friendly application today and take the next step in your career with AllianceHCM.
