What are the responsibilities and job description for the Director of Marketing position at Alliance Healthcare Services, Memphis, TN?
General Function
Alliance Healthcare Services is the largest community-based provider of behavioral health serves in West Tennessee. Alliance is a mission-based organization committed to building stronger and healthier communities. Alliance’s Marketing Director will be a member of the Strategic Development team and will help fulfill the organization's mission and protect its image and reputation through strategic and targeted communication.
IMMEDIATE SUPERVISOR: Vice President Strategic Development
SUPERVISORY RESPOSIBILITY: None
Qualifications, Knowledge And Required Training
Qualified candidates for this position should be an experienced public relations practitioner who works strategically and is adept at developing strategic communications plans and planning news events, have excellent writing skills, proficient at building and maintaining relationships with news media and capable of counseling and advising executives and other spokespeople. This is an exciting position that plays a significant role in communications strategy and works closely with the marketing and internal communications team to meet business priorities and project a positive image for the organization. Additionally, candidates should stay current with PR practices, communication trends and analytical/measurement trends.
Alliance Healthcare Services is the largest community-based provider of behavioral health serves in West Tennessee. Alliance is a mission-based organization committed to building stronger and healthier communities. Alliance’s Marketing Director will be a member of the Strategic Development team and will help fulfill the organization's mission and protect its image and reputation through strategic and targeted communication.
IMMEDIATE SUPERVISOR: Vice President Strategic Development
SUPERVISORY RESPOSIBILITY: None
Qualifications, Knowledge And Required Training
Qualified candidates for this position should be an experienced public relations practitioner who works strategically and is adept at developing strategic communications plans and planning news events, have excellent writing skills, proficient at building and maintaining relationships with news media and capable of counseling and advising executives and other spokespeople. This is an exciting position that plays a significant role in communications strategy and works closely with the marketing and internal communications team to meet business priorities and project a positive image for the organization. Additionally, candidates should stay current with PR practices, communication trends and analytical/measurement trends.
- Bachelor's degree in public relations, communications, English literature, journalism or a related field
- 5-7 years of experience in public relations with proven success
- Strong writing and verbal communication skills
- Ability to conduct research and write strategic plans
- Experience advising and counseling executives/spokespeople
- Ability to pitch stories to news media
- Strong organizational, project management and event planning skills
- Ability to think both tactically and strategically
- Ability to run PR campaigns that deliver measurable results and meet objectives
- Deadline-oriented, with great follow-up and reporting skills
- Creativity in securing coverage and buzz with news outlets
- Understanding of social media and solid experience working with bloggers
- Responds well under pressure with strict time limits
- Strong influencing and persuasion skills are essential
- Knowledge of PR best practices
- Knowledge of consumer marketing practices
- Expertise in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
- Consult with news media, promoting a positive image of the organization to the public
- Resolve and mediate communications difficulties, issues and crises
- Develop internal and external communication strategies
- Coach, educate and advise employees and leaders on effective communication strategies and responses
- Write news materials and other media communications, including news releases, briefing documents, positioning statements, communication plans, corporate messaging, new hire announcements, Q&As, executive speeches/speaking points/presentations/decks, social media posts, etc.
- Assist in developing and editing communications materials/collateral for internal and external audiences
- Establish and maintain relationships with clients, executives, news media and others as appropriate
- Develop public relations strategies that influence public opinion and promote programs, ideas, and services
- Confer with agency leadership to identify trends, business opportunities and emerging issues
- Plan and organize news and community events
