What are the responsibilities and job description for the Manager, Digital Marketing Remote position at Alliant - The Audience Company?
Job Overview
Alliant is seeking an experienced marketing professional to join its innovative and strategy-focused Marketing team.
Key Responsibilities
- Plan and execute brand marketing initiatives that contribute towards corporate goals.
- Spearhead event strategy, execution, and performance for Marketing sponsored, hosted, and seller attended events.
- Develop, deploy, and measure comprehensive brand awareness campaigns across buyers and channels.
- Lead email marketing for branding and corporate communications efforts.
- Partner closely with Creative and Design to develop messaging for events, paid media, social, and email efforts.
- Collaborate with Product and Demand Generation marketing to ensure brand effort aligns and supports product-focused and vertical campaign efforts.
Requirements
- 3-5 years hands-on experience in a B2B marketing environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or an analytics-related discipline.
- Proven promotional brand marketing experience in the areas of email marketing, paid media, and social media.
- Strong event Marketing track record negotiating, executing, and leveraging event sponsorships.
- Outstanding organizational, writing, and verbal communications skills.
- Ability to thrive in a fast-paced environment with multiple projects and priorities.
About Alliant
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The company prioritizes data security and privacy and continually validates its people, processes, and data through meaningful certifications.
