What are the responsibilities and job description for the Industry Partnerships Associate position at alliantgroup?
alliantgroup, LP is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple : Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference.
We are seeking a dynamic and results-driven Industry Partnerships Associate to join our team. The primary focus of this role is to generate new business revenue through our 200 Industry partnerships and create strong relationships with stakeholders. You will join a highly collaborative and elite group of professionals who are charged with engaging with C-level executives, industry leaders, and former Government Executives to educate and advise potential clients on business incentives and high value services that will strengthen their business.
Key Responsibilities :
Research, Confirm, Attend and Network at industry events and conferences to generate leads that alliantgroup can bring in new business
Foster and grow relationships with national Industry Associations and Alliances
Create integrated marketing campaigns based on market segments to gain new prospects and build repeat business.
Strategize, execute, and optimize a data-driven campaign strategy to
achieve sales goals
Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results.
Analyze market trends and competitor activities to inform strategic decisions
Collaborate with various departments to ensure alignment of marketing and sales efforts
Meet and exceed revenue targets and performance metrics
Results, Data & Communication :
Compile regular reports of campaign performance and results
Provide regular, ongoing reporting, campaign insights, pacing toward goal and revenue. Guide efforts to create standardized marketing reporting and dashboards, presenting performance to the marketing department as well as stakeholders throughout the company.
Improve new campaigns using data and feedback from existing and previous projects.
Qualifications :
Bachelor's degree in business, Marketing, or related field
2 years of relevant experience
Excellent presentation and communication skills, both written and verbal
Strong organizational abilities with a talent for multi-tasking and time management
Proficiency in CRM systems and Microsoft Office Suite
Key Attributes :
Sense of ownership in projects and business growth
Highly motivated and results-oriented with a strong drive to achieve goals
Sense of urgency and ability to work efficiently under pressure
Career-driven with a resilient and gritty personality
High-performing over-achiever with a track record of excellence
Thrives on constant feedback and investment from leadership
Committed to personal and professional growth
Adaptable and quick to learn in a dynamic business environment
Ability to work with executives to make high-level decisions regarding the budget and the direction of the company.
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