What are the responsibilities and job description for the Marketing Services Specialist position at Allianz?
Marketing Services Specialist
We are looking for a detail oriented and data-driven Marketing Services Specialist to join the Allianz Trade marketing team. The role is an integral function of our demand generation team and is highly cross-functional, requiring close collaboration across Marketing, Sales Ops, Product, Creative / Brand, and Sales. This role will be expected to deliver support, automate processes, and analyze data to allow core marketing functions to focus on delivering value. They will be a key player in identifying areas to streamline operations and help drive sustainable growth.
Key Responsibilities :
- Manage marketing automation platform (Marketo) to streamline and (and automate) marketing processes and best practice
- Build and optimize marketing processes and operations workflows with various tools, including Marketo, SFDC, and other third-party tools and technologies to enable marketing programs
- Maintain and optimize a scalable campaign framework in Marketo
- Support Americas marketing teams in pipeline generation activities (primary support to US and subject matter expert for Canada and Brazil)
- Monitor Marketo performance to ensure smooth, consistent operations
- Partner with Sales and BDR teams to leverage the marketing database for greater campaign efficiency, contact outreach, engagement and effectiveness within target accounts
- Generate regular reports on marketing performance, highlighting successes, challenges, and recommendations for improvement
- Support the lead lifecycle by optimizing funnel tracking and multi-touch attribution
- Uncover opportunities to optimize conversion across the lead generation and sales funnel
- Address operational challenges and ensure smooth day-to-day execution and strategy, ensure best in class processes are established on new or updated programs
- Become an expert in Marketo and collaborate with internal Group to provide consistency of lead management processes
- Conduct compliance audits to ensure processes are being followed to ensure data cleanliness and integrity
Key Skills and Experience :
Key Requirements :
Compensation range : 70,000k-$85,000k
Placement within the range provided above is based on the individual’s relevant experience, skills for the role, and location. Salary ranges are only one component of our total compensation package.
Benefits :
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life :
Learn more about our benefits here :
https : / / rcmd-connect.com / allianztrade /
Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.
Commitment to Diversity, Equity, and Inclusion
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Great to have you on board. Let's care for tomorrow.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
Note : Diversity of minds is an integral part of Allianz’ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company encourages its employees to have motivation in gaining varied skills from different positions and to collect experiences from across Allianz Group.
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Salary : $70,000 - $85,000
