What are the responsibilities and job description for the Web Strategist position at ALLO Communications?
At ALLO, we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community, we live, work, play, and volunteer right here with you. We're passionate about being involved and contributing to the success and progress of each of our GIG Communities.
We pursue these passions because ALLO leaders have created a workplace where folks are valued, ideas are heard, and leaders and teammates show up for each other at work and in life.
At ALLO Fiber, our website is the front door to the brand and our most visible marketing tool. Not only does the website provide vital information to potential customers, but it’s our largest sales tool. A performant, optimized website with an exceptional user experience is of utmost importance.We pursue these passions because ALLO leaders have created a workplace where folks are valued, ideas are heard, and leaders and teammates show up for each other at work and in life.
The Web Strategist will work to enhance our digital presence and optimize user engagement across our web properties. This role will dive deep into metrics, conversion rate optimization, and strategic analysis to drive our online success. This role will work collaboratively with the Web Development team and the Digital Marketing team (among others) to ensure campaigns are successful.
RESPONSIBILITIES:
- Metrics and Analytics: Monitor website traffic using Google Analytics and Microsoft Clarity, focusing on key metrics like pageviews, exit percent, engagement rate, conversion rate, and time on site. Analyze trends to understand user behavior and adjust strategies accordingly.
- User Experience Optimization: Utilize analytics insights to improve website navigation, design, and content layout, enhancing user experience and boosting conversion rates.
- Conversion Rate Optimization: Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data. Identify opportunities for enhancements to landing pages, call-to-actions, and lead-generation strategies. Work with the Digital Marketing team to optimize campaign strategies.
- SEO Implementation: Based on data from Google Search Console and Analytics, implement keyword strategies, optimize landing page copy, write SEO-friendly content for new pages, and monitor organic site health.
- Reporting and Insights Generation: Compile and present data-driven insights to stakeholders, highlight key trends, and offer concrete, actionable recommendations for website enhancements.
- A/B Testing: Design and conduct A/B tests to evaluate different website variations, determining the most effective design elements or content strategies.
EDUCATION/EXPERIENCE:
- Bachelor’s degree in Marketing, Business, or a related field
- 4-6 years of experience in Web Strategy
SKILLS / KNOWLEDGE / ABILITIES:
- Expertise in web tools such as Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, or similar platforms.
- Strong skills in extracting and interpreting insights from complex data sets
- Hands-on experience with SEO strategy, tools, and execution
- Ability to clearly communicate complex data insights to stakeholders and translate these into strategic actions
- E-commerce experience
- Ability to manage multiple projects with a keen eye for detail
- Stay organized while quickly pivoting priorities based on the needs of the business
BONUS POINTS – DESIRED SKILLS, BUT NOT REQUIRED:
- Basic experience with Wordpress
- Basic experience with Salesforce Marketing Cloud
- Basic experience with site performance and page-speed analysis
REQUIREMENTS:
- Ability to operate a computer
- Ability to communicate information
- 10% travel requirement
People are our passion. At ALLO, we don’t treat you like a number. You’re a human being.
Get ready to plug into the perks at ALLO:
- Free ALLO Service: We’ll pick up the tab on your ALLO fiber internet, TV, and phone bill. Seriously!
- Retirement Plan: The fiber future isn’t the only one we care about. We match your 401(k) savings up to 5%.
- Health and Wellness: Participate in quarterly wellness challenges, and we’ll deposit extra cash into your checking or health savings accounts.
- Benefits: Our benefits include medical, vision, and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.
- Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.
- Tuition Assistance: Have a thirst for knowledge? We like that, which is why we’re proud to offer assistance with the cost of your tuition.
ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit, develop, and retain the most talented people.
Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at
recruiting@allofiber.com
.
ALLO is a Drug Free and Tobacco Free Workplace.
