What are the responsibilities and job description for the Head of Marketing position at Alloy Enterprises?
About the roleWe are seeking an innovative Head of Marketing to execute lead-generation campaigns to support go-to-market efforts that drive Alloy Enterprises to a leadership position in advanced thermal component manufacturing. You’ll own demand generation, drive top-of-funnel growth, and collaborate across teams to connect our solutions to real customer needs. This role is an opportunity to blend strategic thinking with tactical execution in a fast-growing startup environment. Join us in shaping the story of our revolutionary technology and helping transform the thermal management industry.What you’ll be doing at Alloy : Campaign Strategy & PlanningLead the development of quarterly & annual integrated campaign strategy, ensuring alignment with company revenue goals and target customer segments.Define campaign objectives, KPIs, and key messages to drive awareness, engagement, and conversion across multiple buyer personas, use cases, and target industry verticals.Prioritize and allocate resources across campaigns to ensure maximum impact, balancing quick wins with long-term brand-building initiatives.Collaborate with sales, product & application engineering to ensure that all campaigns are customer-centric, value-driven, and tailored to specific stages of the buyer journey.Multi-Channel Campaign ExecutionDevelop and manage integrated campaign strategy across multiple channels, including email marketing, digital advertising, social media, content syndication, SDR outbound, ABM, and webinars.Create campaign assets such as landing pages, email sequences, ads, and content.Coordinate omnichannel execution to maintain consistency across platforms, ensuring messaging and user experience align seamlessly with the campaign theme and company branding.Deploy Account-Based Marketing (ABM) strategies to personalize outreach and prioritize high-value accounts in collaboration with the sales team.Event Planning and ExecutionOrganize and execute trade shows and conferences that attract and engage potential customers.Manage event logistics, including vendor coordination and attendee experience.Analyze event performance and report on ROI to refine future growth initiatives.Performance Analysis & OptimizationMonitor and analyze campaign performance metrics (MQLs, SQLs, conversions, pipeline influence) to measure ROI and inform data-driven decision-making.Optimize campaigns continuously to improve audience segmentation, targeting, engagement, and conversion rates.Provide weekly and monthly reporting to the CRO, insights, and recommendations for improvement and future planning.Leverage customer insights and market trends to refine and adjust campaign strategies for a more significant impact, especially for key accounts and target industries.Senior Leadership & ManagementLeverage data from the analytics teams to assess campaign performance to guide the channel mix, content and timing of future integrated campaigns.Optimize across channels and adjust strategies to improve engagement, conversion rates, and ROI. Communicate performance and opportunities across stakeholders to improve organization-wide.Budget Management & ForecastingDevelop and manage campaign budgets effectively, allocating resources based on anticipated ROI and strategic priority.Forecast and track campaign expenses, ensuring alignment with the overall marketing budget and company financial goals.Identify cost-effective campaign tactics and tools that deliver high impact without over / underspending.Requirements Bachelor's or Master's degree in Marketing, Business Analytics, or a related field.Experience in growth marketing, preferably in manufacturing, industrial technology, thermal management, or a related field.Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications.Familiarity with growth marketing strategies, tools, and tactics (e.g., A / B testing, lead nurturing).Proven track record of driving successful go-to-market strategies and managing integrated campaigns that drive incremental revenue.Experience working in marketing for a tech startup.Excellent analytical skills with the ability to interpret data and make data-driven decisions.Detail-oriented with a focus on maintaining data accuracy and integrity.Exceptional communication and collaboration skills to work effectively with cross-functional teams.In the office three days per week.Additional requirementsThis position will require access to information subject to control under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”) and International Traffic in Arms Regulations (“ITAR”). Please note that any offer for employment will be conditioned on authorization to receive controlled items without sponsorship for an export license.Regarding SponsorshipApplicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa, including H-1B, H-1C, H-2A, H-2B, H-3, F-1 or OPT at this time.Equal employment opportunityWe are committed to creating an equitable and inclusive environment for all our employees and seek to build a team that reflects the diversity of the people we hope to serve with our products. We are proud to be an equal opportunity employer.#J-18808-Ljbffr
