What are the responsibilities and job description for the Marketing Assistant position at Alma College?
FLSA EMPLOYMENT CATEGORY: Salary; Exempt; Administrative; Part Time
DEPARTMENT: Communication and Marketing
POSITION SUMMARY:
We are seeking a detail-oriented and motivated part-time Marketing Assistant to support our marketing team. The ideal candidate would support all functions of the Communication and Marketing Office with a primary focus on the Alma College website and Microsoft SharePoint site, and assist with design, content creation, and proofreading.
SUPERVISION RECEIVED/EXERCISED:
This position reports to the director of communication and marketing and has no supervisory responsibilities.
ESSENTIAL FUNCTIONS: – may include, but not limited to, the following:
Website Optimization & Maintenance:
– Regularly update web content, including text, images, page titles and meta descriptions
– Follow Search Engine Optimization (SEO) best practices
– Assist in identifying, troubleshooting, and resolving any website issues or bugs
Design Support:
– Create or update marketing materials (e.g., banners, social media graphics, email templates) using tools like Adobe Photoshop, Canva, or similar design software
– Ensure design consistency with brand guidelines
Content Creation & Proofreading:
– Assist in drafting and editing blog posts, email newsletters, and other marketing materials
– Proofread and edit content for grammar, clarity, and style
– Support social media content by collecting photos, and video clips, proofreading, and style accuracy
REQUIRED QUALIFICATIONS:
- Strong knowledge of Microsoft Office Suite
- Proficiency in website management tools (e.g., WordPress) or a willingness to learn
- Basic knowledge of SEO and digital file organization best practices
- Experience with design tools like Adobe Creative Suite or Canva
- Strong written communication skills and attention to detail
- Ability to work independently and manage time effectively
- Bachelor’s degree
PREFERRED QUALIFICATIONS:
- Experience in a marketing or digital marketing role is a plus
- Experience with Adobe InDesign or other desktop publishing software
- Basic knowledge of Adobe Photoshop or other photo-editing software
- Experience using project management tools like Asana
- Knowledge of file organization and storage best practices for intranet platforms like Microsoft SharePoint
- Experience working with underrepresented, first-generation, Pell-eligible, and diverse populations.
APPLICATION PROCESS:
Interested candidates must submit the Alma College application, a letter of interest, and a resume via the button below. Accepting applications until March 4, 2025.
Alma College is classified as a selective Baccalaureate College: Diverse Fields by the Carnegie Foundation for the Advancement of Teaching. Committed to academic excellence and development of responsible leaders, Alma’s students thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan’s Lower Peninsula.
Alma College is an Equal Opportunity Employer and is committed to recruiting and retaining a diverse faculty, staff and student body.
Alma College recognizes that we are all transformed when we celebrate and value the varied identities backgrounds, experiences, and perspectives in our campus community. We are committed to recognizing and removing barriers to success and providing equitable access to opportunities through education and advocacy. In our increasingly diverse campus and world, we pledge to create a climate where everyone is safe and free to grow intellectually, spiritually, and emotionally.
