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Senior Manager, Site Merchandising

Alo Moves
Alo Moves Salary
Beverly, CA Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 3/28/2025

OVERVIEW

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We are seeking a strategic and results-oriented Senior Manager of Site Merchandising to drive our day-to-day merchandising strategy and execution. This role will lead a high-performing team of data-driven site merchandisers to optimize our online merchandising, improve the customer journey, and maximize conversion rates. Working closely with cross-functional teams, the Senior Manager will be responsible for monitoring site metrics, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience.

RESPONSIBILITIES

  • Support Director of Site Merchandising to develop and execute data-backed merchandising strategies to drive growth and elevate the site experience.
  • Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and revenue to identify opportunities for improvement and optimization.
  • Analyze digital customer demand to provide data-driven insights and forecasts to buying and allocation teams.
  • Work closely with teams across marketing, creative, design, merchandising, digital product and planning teams to ensure site merchandising efforts align with broader business goals.
  • Oversee the execution of product launches, ensuring that product pages, categories, and landing pages are optimized based on analytical insights.
  • Keep up with industry trends and customer behavior, using data to inform merchandising strategies and improve customer engagement.
  • Utilize web analytics tools (e.g., Google Analytics, Tableau, Heap) to monitor site performance, create dashboards, and provide actionable insights.
  • Mentor and guide a team of site merchandising professionals, fostering a culture of curiosity & data-driven decision-making.
  • Lead the execution and analysis of A / B tests to improve site functionality, product placement, and customer experience.

QUALIFICATIONS

  • 6 years of experience in site merchandising, e-commerce, or digital marketing.
  • Bachelor's degree in Marketing, Business, E-commerce, or a related field.
  • Proficiency in web tools such as Shopify, Google Analytics, Tableau, or similar platforms.
  • Strong analytical skills with a proven track record of leveraging data to drive decision-making and performance improvements.
  • Experience with A / B testing, conversion rate optimization, and international.
  • Excellent communication and leadership skills, with the ability to influence cross-functional teams.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.

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