What are the responsibilities and job description for the Studio Stylist position at Alo Yoga?
OVERVIEW
The Alo Studio Stylist works under the Style Director and with the Studio Art Director to craft a meaningful visual narrative of our brand through elevated studio photography. This role requires a passion for yoga, wellness, and high fashion combined with a deep understanding of editorial styling and a meticulous eye for detail. The ideal candidate is a creative visionary who can translate the Alo ethos into compelling visual content, elevating the brand's image through industry-leading studio photography with 5 years of experience with on set styling.
Responsibilities:
Studio Styling: Under the Style Director, style product looks for e-commerce, ensuring all products are presented in a way that highlights their unique features and aligns with our brand’s identity. Create aspirational and editorial-quality looks that resonate with the Alo community and showcase the versatility of our apparel. Focus on styling that emphasizes movement, lounge, studio to street and the Alo lifestyle (mindfulness, wellness, etc.), with a high fashion edge that contributes to the brand's elevated aesthetic.
Elevating Brand Image: Provide expert on-set styling direction, ensuring the visuals capture the Alo aesthetic with an editorial focus, meeting or exceeding industry standards for image quality.
Trend Forecasting & Analysis: Stay informed about trends in activewear, loungewear, and the broader fashion and wellness landscape. Ensure Alo's product presentation in studio shoots remains relevant, inspiring, ahead of the curve, and reflects current industry best practices for visual content that resonates with our target customers.
Content Creation Collaboration: Partner closely with photographers, videographers, art director and hair and makeup artists to develop high-quality product imagery and videos for the website, product listings, email campaigns, and social media.
Wardrobe Coordination & Sample Management: Work closely with sample coordinators and cross-functional partners to track, organize, and maintain samples ensuring all needed samples are available and are in pristine condition for studio shoots. Assist with preparing and packing all samples for photoshoots (studio, campaign, social, etc.).
Style Guide Development & Maintenance: Maintain Alo's product styling guidelines to ensure brand consistency across all studio shoots and contribute to the overall elevated aesthetic.
Cross-Functional Collaboration: Collaborate effectively with marketing, merchandising, and digital teams to align styling with product launches, seasonal campaigns, and brand initiatives.
Requirements:
- 5 years of demonstrable experience styling for e-commerce and/or editorial fashion shoots, specifically within a studio environment.
- Portfolio showcasing a strong understanding of lighting, posing, and composition for high-quality imagery as well as men's & women's apparel
- Proven ability to style both men's and women's apparel, demonstrating a versatile understanding of fit, proportion, and styling techniques appropriate for each gender
- Deep understanding of the requirements for effective e-commerce styling, including showcasing product details, creating visually appealing and on brand looks,
- Ability to translate high fashion editorial styling techniques to e-commerce, creating aspirational and engaging visuals that elevate the brand's image.
- Up-to-date knowledge of current and emerging trends in activewear, loungewear, fashion, and wellness.
- Ability to translate trends into relevant and inspiring styling choices for Alo's target audience.
The base salary range for this position is $100,000-$120,000 per year, which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include long term incentives, a PTO policy, and many other progressive benefits.
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Salary : $100,000 - $120,000