Hello Applicant - I hope this message finds you in good health. We have a Fulltime / Perm role available with my direct client, where, in addition to a base salary, you will have access to health / medical / dental benefits, PTO, and much more.
Job Title : VP of Marketing
Location : Sterling, VA (onsite)
Duration : Full-time / permanent
Domain : CPG (consumer packaged goods)
Overview :
The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills, a deep understanding of global B2B markets , and, ideally, experience with emerging CPG brands . The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company’s goals and objectives.
Qualifications & Skills :
Educational Background :
- Bachelor’s degree in Marketing, Business Administration , or a related field (Master’s degree preferred).
Experience :
Proven experience in a senior marketing leadership role (VP of Marketing or similar).Strong expertise in brand management , digital marketing, and market research.Experience in B2B marketing , with additional experience in CPG brands preferred.Skills & Competencies :
Exceptional leadership and management skills to inspire and guide teams.Strong analytical and problem-solving abilities, with a data-driven mindset.Excellent communication and interpersonal skills to engage stakeholders.Creative thinker with a passion for innovation and brand storytelling.Proficiency in CRM systems , analytics platforms, and marketing automation tools.Key Responsibilities :
Strategic Planning :
Develop and implement comprehensive marketing strategies to promote the company's products and services.Align marketing objectives with the company's overall strategic plan.Leadership & Team Management :
Lead and mentor the marketing team, fostering a culture of creativity, innovation, and high performance.Oversee the recruitment, training, and development of marketing staff.Brand Management :
Maintain and enhance the company’s brand image and reputation.Ensure consistent messaging and branding across all marketing channels.Develop and execute brand positioning strategies to differentiate the company in the market.Marketing Campaigns & Execution :
Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.Analyze and optimize marketing performance metrics and ROI.Budget Management :
Optimize and manage the marketing budget, ensuring efficient allocation of resources.Monitor expenditures and ensure cost-effective marketing activities.Provide regular budget reports to senior management.Market Research & Consumer Insights :
Analyze market trends and consumer behavior to identify growth opportunities.Partner with third-party market research firms to gather data-driven insights for R&D and product innovation.Stay updated on emerging marketing tools and technologies.
