What are the responsibilities and job description for the Demand Generation Manager position at Aloware?
Aloware is #1 AI-driven phone system for CRMs. A leading cloud-based contact center software that enables businesses to seamlessly integrate their customer communications across multiple channels, including voice, text, and email. Our platform empowers sales and support teams to enhance customer engagement, improve lead management, and drive revenue growth through intelligent automation and robust analytics.
We're pre-Series A (in this economy!), cash-flow positive, and will continue to be profitable as a mantra for our business.
Role Overview
The Demand Generation Manager will own the full-funnel marketing strategy, focusing on Account-Based Marketing (ABM), paid advertising, and outreach planning. You’ll drive high-quality leads, optimize campaigns, and work collaboratively across teams to create compelling messages that resonate with target personas. If you’re passionate about data-driven marketing and thrive in a fast-paced B2B SaaS startup environment, we want you on our team.
This hybrid position is based in Scottsdale, Arizona. (Work from office 2 days a week)
Key Responsibilities
- ABM Strategy: Develop and execute ABM campaigns from account targeting through personalized outreach and ads, ensuring alignment with sales objectives.
- Paid Advertising: Manage display ads, PPC campaigns, and retargeting to drive brand awareness and lead acquisition.
- Demand Generation: Take ownership of all demand-generation efforts, including lead generation, pipeline creation, and campaign optimization.
- Campaign Optimization: Analyze campaign data to uncover insights and refine strategies for maximum ROI.
- Marketing Automation: Use HubSpot Marketing Enterprise to create workflows, nurture campaigns, and track success metrics.
- Persona Research: Conduct detailed research to identify and understand target accounts and personas.
- Messaging: Collaborate with content and sales teams to craft effective messaging and outreach strategies that resonate with potential clients.
Requirements
- 2 years of experience in demand generation within a B2B SaaS startup.
- Proven track record of executing successful ABM campaigns.
- Expertise in HubSpot Marketing Enterprise and familiarity with its automation and analytics tools.
- Strong understanding of persona development and account targeting.
- Hands-on experience with display advertising, PPC, and retargeting campaigns.
- Ability to analyze data, identify trends, and improve campaign efficiency.
- Exceptional communication skills and a team-oriented mindset.
And what's in it for you :)
- Competitive salary, up to 120k salary, and bonuses
- 2 weeks PTO after 90 days
- Top-tier Health, Dental, and Vision benefits
- Up to 0.125% stock options
- Multinational company
