What are the responsibilities and job description for the Inbound Marketing Specialist position at Aloware?
Hello!
At Factorial we're looking for an Senior Inbound Marketing Specialist to help us boost the company to the next level.
The Role
We are looking for an Inbound Marketing manager to own the organic growth of Factorial in the US Market.
Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for small and medium companies on the topics of Human Resources and people management. We create blogposts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.
What will you be doing :
- Take ownership and drive North American organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.
- Develop and implement inbound actions and strategies with your team.
- Identify new revenue opportunities (outside of existing business lines), to grow our active user base.
- Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
- Manage the inbound marketing team and external suppliers of the market : PR agency, link-building agency, copywriters, freelancers, brand ambassadors etc.
- Set clear targets and ensure that the US inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.
- Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.
Your Profile
Bonus Points
Benefits
About Factorial
Factorial is one of the fastest growing HR Techs in the world. Our mission is to help companies automate HR workflows, centralize people data and make better business decisions. With a global presence, we currently serve thousands of clients across 60 countries and various industries.Our strength lies in our diverse and multicultural team, comprising of over 1000 people spread across our offices in Barcelona, Brazil, Mexico and the US office.
Excited to learn more about us? We've raised €120M in our series C, bringing us to unicorn valuation with top international venture capital firms (Atomico, Tiger, CRV, Creandum and K Fund to name a few).
