What are the responsibilities and job description for the Marketing Communications Leader Job - Charlotte, NC position at Alpek Polyester?
Why You'll Love This Job
We are seeking a motivated individual to join our team based out of our Charlotte, NC US Headquarters. The ideal candidate for the Marketing Communications Leade r applies their expertise with a high degree of creativity, attention to detail, and a collaborative spirit to leads the development and execution of marketing communications strategies, enhancing brand awareness, customer engagement, and demand generation. This role supports sales enablement and collaborates with various business functions to ensure consistent messaging. Additionally, the Manager will assist with HR communication to improve employee engagement.
Responsibilities
The Marketing Communications Leade r will be reportable to the Senior Government Affairs Manager and be responsible for the following :
Marketing, Communications, & Brand Strategy / Execution :
- Define and execute a strategy to enhance Alpek Polyester's brand awareness to customers and across industries.
- Develop and manage branding materials, public relations, and HR communication projects.
- Ensure all branding materials are accurate and up-to-date by learning product and service attributes, effectively gathering information from internal teams and the market - customers.
- Ensure compliance with corporate guidelines and legal requirements.
- Support company culture efforts.
Internal and External Collaboration :
Communication Planning & Media / Sentiment Monitoring :
Skills & Qualifications
Educational Background :
Proven Expertise & Technical Skills :
Business Acumen & Adaptability :
Interpersonal and Communication Skills :
Alpek Polyester USA, LLC is a global leader in the production of PTA (Terephthalic Acid), PET (Polyethylene Terephthalate) Resins, PET Recycling (rPET), and Specialty Polymers. This integrated business services customers all over the world using its global network of manufacturing entities within the Alpek Polyester umbrella. We are committed to improving people's lives through our products, innovations, and a commitment to sustainability and protecting the environment.
Alpek Polyester USA, LLC is headquartered in Charlotte, NC with manufacturing facilities in the Carolinas, Mississippi, Indiana, and Pennsylvania.
Alpek Polyester USA, LLC is a division of Alpek, the petrochemicals and synthetic fibers business group of Alfa, S.A.B. de C.V., one of Mexico's largest corporations.
Alpek Polyester USA, LLC is subject to US Department of Commerce export regulations and thus must hire individuals who meet national security requirements. Interested applicants (or temporary employees) must meet eligibility requirements. Alpek Polyester USA, LLC is an Equal Opportunity Employer.