What are the responsibilities and job description for the General Sales Manager position at Alpha Media?
Alpha Media – Canton, Ohio is seeking an experienced full-time General Sales Manager. This is a senior leadership position responsible for managing and leading all aspects of the sales operation. The General Sales Manager is expected to achieve revenue goals for our Canton market, station digital platforms, and community events. The successful candidate is an enthusiastic and hardworking person who exudes passion for Alpha Media’s unique platform and value proposition while providing visible leadership and communication to the market. This person must have a proven ability to prioritize work and manage the stress of a high-pressure work environment and will be expected to comply with all company procedures and internal controls associated with the assigned duties.
Responsibilities of this position may include:
- Develop, share, implement, and communicate sales strategies and action plans.
- Negotiate client broadcast rates, commercial schedules, and unit pricing.
- Recruit account managers and digital account executives.
- Coach and train account managers to enhance the skills and overall productivity of the sales department.
- Develop spot, non-spot, and digital sales opportunities.
- Implement ongoing team management routines - sales staff meetings, and one-on-one meetings.
- Direct sales forecasting activities and set performance goals accordingly.
- Develop innovative sales commission and incentive plans that enhance sales results.
- Implement sales activities that generate new business and deepen existing relationships.
- Assist in the collection of accounts receivable.
- Actively participate in business and community associations with the intention of developing extensive relationships with local influencers and decision-makers.
- Manage department expenses.
- Provide weekly, monthly, and annual revenue/pacing reports to Market Manager.
- Create a positive, energetic, collaborative, and transparent team environment.
- Other duties as assigned and consistent with the position.
Requirements of this position include the following:
- A minimum of three years of sales management experience; industry experience preferred.
- Expertise in inventory management, digital media, and non-spot/event revenue development.
- Experience with strategic account management, sales training/leadership, pricing, and budgeting.
- Understanding of broadcast media, ratings, marketing, promotion, and collection standards.
- Extensive knowledge of sales principles and practices, and an ability to coach others to achieve their goals.
- Ability to grow business and find new revenue opportunities as well as create productive, long-term customer relationships.
- Must be a self-starter with the ability to organize, prioritize, and multi-task in a fast-paced deadline-driven environment.
- Ability to balance data analytics, problem-solving, and moving with speed to achieve maximum results.
- Possess a dynamic presence, stellar written and presentation skills, and excellent communication and influencing abilities across multiple levels.
- Ability to work independently or collaboratively in a team setting.
- Must be available for travel when necessary.
- This position requires a valid driver's license and current vehicle insurance.
Preference may be given to candidates who have the above experience plus the following:
- Prior broadcast industry experience.
- General knowledge of sales concepts and sales software.
Benefits:
Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. Learn more about our benefits on our Careers page.
- Employer-sponsored medical, dental & vision insurance with a variety of coverage options and additional benefits to choose from.
- Starting with 17 days of PTO, 11 Company Holidays, and a Birthday Day for you to use during your birth month.
- Employee Assistance Program (EAP) for full-time and part-time employees and all household members at no cost.
- 401(k) Retirement Plan with discretionary employer matching.
- Alpha Cares – paid volunteer hours.
- Pet adoption subsidy.
Who we are:
Alpha Media is a diverse multimedia company that shares music, sports, and news content across various platforms. Alpha owns and operates over 200 live broadcast radio stations and digital properties across the United States. We believe in hiring top talent who are innovative and vibrant, and we strive to create progressive products and world-class events while building strong relationships in our communities. Additionally, our Alpha Digital division specializes in building custom audiences and implementing digital strategies such as web design, SEO/SEM, mobile, social media, video, OTT/CTV, and more to generate leads for businesses. We are committed to the "Live and Local" philosophy and approach clients' digital needs strategically to expand brand awareness and drive conversions.
Alpha values Integrity, a Can Do Attitude, Passion, Competitiveness, Creativity, and embraces that work can be FUN. If these qualities are important to you and you feel you check off the qualities we are looking for, apply now, and let's talk.
Alpha Media is an equal opportunity employer and participates in E-Verify.
If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or alpha.recruitment@alphamediausa.com and include your full name, contact information, and the accommodation needed to assist you with the application process.
