What are the responsibilities and job description for the Global Marketing Communications Manager position at Alpha Technologies?
The Global Marketing Communications Manager will be instrumental in the development and implementation of branding and direct marketing campaigns. This individual will serve as a strategic partner to the Product and Commercial teams by guiding demand generation efforts, developing content, and creating sales collateral for a highly technical, B2B business. The ideal candidate will be well versed in advertising, digital marketing, marketing analytics and event planning on a global scale. If you are energized by being a creative taskmaster and collaborating with a global team to achieve big commercial wins, then this is the right role for you.
Detailed Primary Responsibilities:
- Build annual, quarterly and monthly campaign plans including, goal setting, results tracking, budget requirements and resource demands.
- Select and maintain tools in the marketing technology stack including marketing automation, campaign analytics, websites, landing pages and CRM lists through internal and external technical support teams.
- Plan and coordinate live and virtual events around the globe in collaboration with regional commercial teams.
- Lead content marketing efforts with internal and external technical thought leaders through blogs, social media, videos and industry-specific media channels.
- Lead annual and quarterly campaign ideation and brainstorming sessions with cross- functional teams to generate campaign themes, personas and content ideas.
- Curate marketing assets for the sales team, promote their availability and update as needed.
- Ensure consistency in brand image and messaging across all internal and external communications.
- Manage execution through external marketing firms, media partners, industry thought leaders including selection of optimal partnerships
Education & Experience:
- Bachelor's degree is required.
- Minimum of five years of experience in Marketing, Product Management and/or Communications roles.
- Cross-functional project planning and management experience is required. Agile marketing experience is strongly preferred.
- Experience with Microsoft Dynamics Sales and Marketing is highly desired.
- Demonstrated proficiency in Microsoft Office is required.
- Experience executing promotional campaigns in regions outside of North America is highly desired.
- Certificates demonstrating continuous learning and expertise are preferred.
Other:
- Travel required up to 15% domestic and international - must have and maintain
- Hybrid work schedule with minimum 3 days per week in office.
- Participation in video and teleconferences that may occur earlier or later than normal working hours.
Compensation:
- A competitive compensation package will be designed that includes annual salary and performance bonus opportunity.
Disclaimer: The above information in this description has been designed to show the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. EOE/AA/M/F/Vet/Disability